MEGA Open Houses are a hot topic and for good reason. Done correctly, they can help a real estate agent bring in tons of new prospects. In this video I’m breaking down the key differences between regular open houses and MEGA open houses. Including mistakes agents make, like when NOT to use this strategy. ACCESS You MEGA Open House Action Plan: https://designedforagents.com/pages/real-estate-marketing-action-plan-moh
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Real Estate Agents and Brokers make these marketing mistakes more often than they think. They're simple to avoid, yet so easy to fall into. In this video I break them down. Are you guilty of these?
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There are so many misconceptions about what it takes to build your brand as a Real Estate Agent. The truth is, when you learn what those misconceptions are and instead embrace the secrets of branding your business – you’ll see massive growth…quickly! In this video, Amanda Fazelani breaks down 5 branding secrets for Real Estate Agents. Number 4 and 5 on this list can help you grow your business WAY FASTER than without them.
Being a successful real estate agent means you ARE a successful marketer. Getting started right away with your marketing is crucial and in this video I break down 5 Fundamental Marketing Strategies for Real Estate Agents. Whether you’re brand new in the business, or you’ve closed a few deals and ready to get serious about your marketing – this video is for you. From website responsiveness, Email Marketing, Content Marketing Systems, Social Media, and leveraging Testimonials; there’s a lot to cover and it’s broken down in this video!
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Being a successful real estate agent means you ARE a successful marketer. Getting started right away with your marketing is crucial and in this video I break down 5 Fundamental Marketing Strategies for Real Estate Agents.
Whether you’re brand new in the business, or you’ve closed a few deals and ready to get serious about your marketing – this video is for you. From website responsiveness, Email Marketing, Content Marketing Systems, Social Media, and leveraging Testimonials; there’s a lot to cover and it’s broken down in this video!
]]>This 100% FREE training with Amanda Bohórquez ( @AmandaFazelani ) covers how real estate agents can generate more business with a strategic personal branding plan.
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They think that on day one they are going to be drowning in opportunities. For some that's true, but for many "real money" comes at the other end of branding (and hard work). The only way you can succeed in the real estate industry is to get people to remember you. Your brand means life or death for your career. So, let's dive into 3 mistakes most agents make when it comes to branding.
This the mistake I see done the most often. I think almost every real estate agent I know has at one point promoted their brokerages home page as their own. I even personally made that mistake in my first year.
Let me be the bearer of "bad" news: Most of your clients could care less about what brokerage your license is hung with! They work with you as an individual. They care about what value YOU add, what image you portray, your track record, and your ability to serve their needs. Thousands of agents/brokers hang their license with eXp, Keller Williams, Exit Realty, Re/max, etc. What do you do and offer that is different? What experience are you going to provide them as [insert your own name].
Your logo, brand colors, and presentation should speak to that experience. When I first created Ian Alexander Realty Group, I knew that we had to have colors and a catch phrase that represented the experience we wanted to provide for our clients. We wanted our clients to feel exclusive like they had a personal concierge to everything real estate. That's why we changed our logo colors from maroon and black, to black and gold. That’s why all of our business cards, and marketing materials sport the phrase “Focus on what matters, we'll handle the rest.”
Your brand should speak to what you can provide. Your brokerage should be seen as a tool, not your brand.
Many agents spend too much time on logo creation, DIY website creation, and building out marketing materials for campaigns. As a real estate professional a majority of your time should be spent building relationships with prospects. Not figuring out what color matches best with teal, or which font looks better on your website or business card.
At the very least your brokerage should provide you with a CRM (customer relationship manager), website, squeeze pages, landing pages, and basic templates for marketing materials to get started. If they are not, I suggest finding a new brokerage – remember they are a tool/resource, not your brand.
Now there are many resources out there that can help with creating logos and custom marketing materials (graphic designers, templates, canva, fiverr, etc).
A logo or catchphrase are only as strong as the marketing efforts, experience, and relationships that support it. You should spend a majority of your time creating a kick ass experience for your clients and prospects. Leave the creative creation part to the professionals instead of over-complicating the building of your brand by going full-on DIY.
WANT TO A HEAD START ON CREATING YOUR BRAND CHECK OUT OUR BRANDING BOOK >>>>
Nothing is more detrimental to a brand than over promising and under delivering. The popular phrase is actually: Under Promise, Over Deliver. For example, you shouldn’t offer to sell someone's house in 30 days or buy it if you actually are not going to buy it.
You should never offer something that you can not deliver on. This can and likely will muddy up your brand. It can take years to build a good reputation, and only a moment to ruin it. Nothing is worse than having a brand that is associated with lying and shady business practices. So, remember when promoting a service make sure your irresistible offer can be delivered upon.
Remember you are your brand. You don’t want your name associated with negativity because it will follow you and it is a sure fire way to fail out of the business.
If you are interested in learning more about building your brand and avoiding additional mistakes that were not named above check out our free training on branding your real estate business – you can access by CLICKING HERE.
Go out there and start branding what you can bring to the table. You have the skills to pay the bills. So, stop promoting your brokerage and start getting YOUR name out there.
]]>It seems like there's no escaping Reels on Instagram – especially if you're trying to grow your real estate business using Social Media. We won't sit here and write paragraphs about how you should "just do it." Instead, we're going to give you a list of ideas that you can literally record today; plus, a list of tips to make it all easier.
In the video, list out 4-ways your viewer can achieve one of the bullet points.
Example:
4 Simple Steps To Prepare Your Home For Listing Photos
Recording Tip: You can easily shoot this in your home kitchen to showcase items being decluttered, removed from surfaces, etc.
Call To Action: Did you know I can help you get your home ready for sale? Send me a DM or Call Me Today – Risk Free!
General Call To Action for the whole list: Need Help Getting This Done? Send me a DM or Call Me Today!
Total Video Length: 15-30 Seconds
Music Mood: Upbeat Fun Music
Video Production Time: 15 Minutes
Rinse & Repeat for the rest of the Bullet Pointed Ideas! You’ll have a total of (9) Reels Ready to go which can be spaced out across 2-3 weeks and mixed in with other types of content. Remember, you don’t have to record (9) in ONE DAY – just 2-3 is enough to get started!
This one is a Reels “Series” that can be broken down in 3 parts, or even 4-6 parts! It all depends how creative you want to get.
Examples:
Each video “part” is (1) Reel, and we’re sure you can come up with more parts! Just showcase what you have to offer.
Recording Tip: These can be shot back-to-back on the same day with the SAME outfit on. The trick here is to space out when you actually post them to Instagram.
Call To Action: Are You Ready To Work With Me? Send me a DM or Call Me Today!
Total Video Length: 15-30 Seconds
Music Mood: Upbeat Fun Music
Video Production Time: 10-15 Minutes Each
If you executed on the first group of (9) and then you get these done...you’ve got yourself 12+ Reels locked and loaded!
Let us know in the comments below or let us know on Instagram or Facebook. Check back here in the future for more Reels ideas!
Reels and Deals; One Instagram Tip That Will Get You More Clients.
Let’s Keep it Reels for a Second…Sorry for the horrible pun. All bad jokes aside Instagram seems to have become the go-to place for Realtors to build recognition and authority in the Real Estate sales space. Many Realtors have taken to the platform in droves promoting just sold's, just listed, educational videos, and stories about their day-to-day lives in one of the "sexiest professions" out there.
Instagram itself has become that go-to all-in-one platform that everyone uses. One of its newest features is Reels. **Queue Epic Movie Voice** "THE TIK TOK OF INSTAGRAM!" This new feature is highly favored by the Instagram algorithm and could be a really valuable tool in your Social Media arsenal.
But Alex, I’m not funny and reels are for people with a sense of humor! Okay, fine you are not funny and you find dad jokes way more entertaining than they should be. However, there are many amazing ways of leveraging reels that can help you grow your business without mouth syncing iconic movie quotes.
So, instead of doing an epically produced 10-minute review on a Restaurant/ Business I simply record a couple of short videos of my experience at the location, throw some background music on it, and do a voice-over of my experience at the business. It is simple as that.
I’ve received the same positive feedback as my highly produced videos and they are way easier to create.
You meet local business owners and employees who might share your reel. This will lead to more locals knowing who you are and expanding your network.
When spending time at these businesses try to meet locals. Ask if they don’t mind featuring in your Reel for a quick cheer or have them say that they love this location. Tell them you are a local real estate professional shining light on the go-to spots. You would be surprised how far that goes and how many people actually know someone looking to purchase soon.
Your increase the knowledge of your market and get to prospect in a simple and amazing way. It also could be tons of fun!
So, it has been Reels…Sorry, last corny pun of this post. Pick up that phone and go support and spotlight local businesses. You will not regret it.
Check Out My Latest Business Spotlight Reels
In last weeks Marketing Monday labeled - [Part 1 of 4] "Stop Calling Me, Go To H***", we revisited a personal story with a past client of mine named Chris. We touched on how the relationship developed first hand and how following up constantly and dealing with rejection is a mandatory skill everyone needs to find comfort in as a realtor. Today we are going to touch on your set marketing and prospecting plan!
If you are anything like me, I used to jump around a lot early on in my career when it came to marketing and prospecting. One day I was cold calling, the next I was door knocking, and the day after that I was standing on the corner with a chalk board that read “ask me anything about real estate.” The truth is I didn’t have a shortage of ideas, I had an issue with consistency. Consistency is single handedly one of the most important aspects of your business plan.
It doesn't matter if you're marketing organically through Facebook, Prospecting in the DM’s of instagram or calling FSBOs the good old fashioned way. You’re prospecting and marketing mix has to be scheduled and done consistently.
Prospecting - Is any active approach to creating business relationships. For example:
Marketing - Branding activities that will lead to inbound leads or opportunities. For example:
The truth is there is no perfect combination! I recommend you take 2-3 prospecting and marketing methods from each section and focus on their consistency. The good news is we just made our Business Plan for Real Estate Agents digital to take the guesswork out of it all.
Inside the business plan you will be able to break down:
We heard your requests! Now you can download it and use it forever. Use it quarterly, monthly or even yearly.
Real Estate Agents, Lenders, Investors, Inspectors, Coaches, and even Appraisers can leverage social media in order to build an audience, generate more business, and grow their brand. More important they can do this without spending any money – which begs the question, "Why Don't They?"
There are a handful of specific strategies some of the top real estate professionals in the business do in order to accomplish popularity and brand recognition on platforms like Instagram and Facebook. Here are 3 social media strategies that help real estate professionals stand out.
Just like in their actual business, real estate professionals like David and Nya of Executive Line Real Estate show up daily on the 'gram and Facebook! @DavidtheCloser is a Real Estate Agent and Local Real Estate Investor in New York with his Fiancee Nya and together they share the ins and outs of their business, family life and even share education with their audience. If we had to sum it up into a recipe, it would be:
1 Tsp #CoupleGoals
1 Tbs #AdorableBabyGirl
1 Tbs Behind the Scenes
1 Tbs Real Estate Investments
2 Tbs Real Estate Education (Buyers/Sellers)
1 Tsp Celebrations
3 Pinches of Adventure
Yes, we broke it down! On a serious note, all kinds of real estate professionals can grow their business by sharing education, accomplishments and their human side. Go take a look at their Instagram...chances are you'll start following them too!
This was actually in the recipe we shared above. Value-based social media content is always a winning strategy! You might find yourself constantly asking...HOW do I provide value? The answer is easier than you think.
We dare you to make a list of 5 things you NEVER KNEW about real estate (or your particular specialty) and then turn that list in 5 questions. BOOM! You have topics/titles for your next 5 VIDEOS! Better yet, you could put those videos on a YouTube Channel like Rock Star Real Estate Investor Charles Weinraub. The man has a podcast, youtube channel, tv commercial, postcard campaign, and he's buying houses left and right!
If you're a little bit shy then maybe video isn't your thing. That doesn't mean you can't write an awesome social media caption or blog post on your website! Try different forms of media and see what works best for you. The important thing is that you SHARE VALUABLE CONTENT. Give it a try!
Really what we mean is that they have CTAs (Calls to Action). We have a whole FREE training on that here. It's so important to make sure you have a link in the bio of your social profiles and you CONSISTENTLY DIRECT your audience to those links. Just because you put the links there doesn't mean everyone will click them. You have to be intentional about your strategy in order to see results.
After all, that's what we're after here. Results! Which reminds me...if you got to the end of this article we want to wish you MANY happy new clients, accepted offers and tonsss of CLOSINGS!!!
This 100% FREE training with Amanda Bohórquez ( @realestatewithamanda ) covers how real estate agents generate more business without spending ANY MONEY! She also breaks down a number of fun ideas real estate agents can use to get more clients that won't cost any money either.
What You'll Learn:
This 100% FREE training with Amanda Bohórquez ( @realestatewithamanda ) covers how to host an online real estate event and generate more buyer and seller leads into your database. She also shares a unique strategy that would allow real estate agents to generate business while they're sleeping!
What You'll Learn:
This 100% FREE training with Amanda Bohórquez ( @realestatewithamanda ) covers how real estate agents can use their smart phones in order to create virtual video tours of properties for sale. Before becoming a Realtor®, Amanda spent over 10 years as a creative in multimedia from photography, video, graphic design, web design and marketing.
What You'll Learn:
This 100% FREE training with Amanda Bohórquez ( @realestatewithamanda ) covers how real estate agents can generate more business with a Facebook Business Page.
What You'll Learn:
This 100% FREE training with Amanda Bohorquez ( @realestatewithamanda ) covers how real estate agents can build and promote their real estate brand on Instagram. From understanding the principles of branding, to taking strategic steps that will lead to Lead Generation – this training will enable real estate agents to kick their social media branding to new heights!
What You'll Learn:
This training was sponsored by Ian Alexander Academy and Design For Realtors.
In this FREE training Amanda Bohorquez ( @realestatewithamanda ) covers email marketing for real estate agents using KvCore. From email marketing etiquette, email marketing content ideas and design tips – this training will set you up to create your very own weekly eblast for buyers and sellers.
What You'll Learn:
Adding your Open House event to just your website and/or your MLS isn't enough - especially if your MLS doesn't syndicate in real-time with many of the major consumer-loved websites (i.e. Zillow, Trulia, Redfin, etc). Make sure you've checks (or manually added) your Open House details to at least the top 5-10 major consumer-loved websites. These websites actually e-mail their own subscribers to let them know about YOUR open house – FOR FREE. Take advantage of that service and exposure. Make sure this happens at least 5 days before your event.
There are 3 major advantages to utilizing Open House Street Signs. The key is using as many as you can possibly get your hands on (we're talking minimum 5 signs). Advantage number one is that everyone in the area will see your sign, name, brand, etc. This is great for exposure – especially if you're hosting open houses within the same area every single weekend. The second advantage is directly foot traffic. If your hosting an Open House at a location that's close to a major transportation area or shopping center then it pays to drive traffic that way. Don't just think about getting active buyers through the door, consider the benefits of getting EVERYONE through the door. The third advantage is that it helps active buyers find your open house – just because they got the address off of a site like Zillow doesn't mean they'll find the place.
This is probably one of the biggest mistakes we've seen! There's really no point in driving all that traffic to your Open House if you aren't going to collect contact information. A great way to make sure contact info is accurate is to offer a giveaway/contest. Let everyone who stops in know that they'll be entered to win, but they HAVE TO add their info legibly so that you can contact them if they are the winner. People are more likely to provide accurate AND more legible contact info this way.
Hosting an Open House? Download our Open House Sign-in Sheet.
If you're calling through all your Open House visitors ONLY to ask if they'd like to place an offer, then you're doing it all wrong. Sure, you've got to ask for the benefit of your client (the seller), but you're running a business. In order to stay in business you need to drum up more business. This means inquiring about whether or not your Open House visitors are currently working with an agent, currently looking to buy or sell, and/or know anyone who is looking to buy or sell. Don't skip out on that question.
Follow Up is the name of the game in this business! Oddly enough, many real estate agents don't even use a CRM. Whether or not your new Open House contacts were immediately interested in buying or selling, add them. You'll want to keep them updated long-term and stay top of mind. This is only possible and scalable with a CRM.
Do you have some tips to add to this list? Drop them in the comments below and become part of the conversation!
What are the Action Plans?
A variety of downloadable and actionable marketing campaigns for your real estate business. You'll be able to download your desired Action Plan according to the Marketing Campaign you'd like to implement into your real estate business.
What will the Action Plans include?
Campaign Objectives
Daily Instructions
To-do Lists
Links to Your Customizable Canva Designs
Facebook Ads How-To
Video Tutorials
Marketing Trackers
Be the first to know when the Agent Marketing Action Plans launch by joining our FREE email list.
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