3 Reasons Why Real Estate Agents Should Make Video Content + FREE Video Script To Get Started
Having an online presence is crucial for any Real Estate Agent looking to expand their reach and engage potential clients. In fact, Zillow's 2025 Consumer Housing Trends Report for Agents mentioned "51% of millennials said they’re more likely to hire someone active on social media compared to just 18% of Baby Boomer and Silent Generation buyers."
While images and written posts are effective, video content – especially Instagram Reels – has become a game-changer in the industry. Here are three powerful reasons why you should start using Instagram Reels to grow your Real Estate Business.
#1 Reach a Broader Audience with Instagram’s Algorithm
Instagram’s algorithm favors video content, especially Reels. This means that creating short, engaging videos can put you in front of a larger audience than standard posts or stories. Reels have a unique advantage: they’re shown to users outside of your follower base, making it a fantastic way to introduce yourself to potential clients who may not have come across your profile otherwise.
For Real Estate Agents, this visibility is invaluable. Every Reel you post could be seen by people in your target market who are actively looking to buy or sell a home. In a business where connections matter, expanding your reach through Reels can lead to more inquiries, new followers, and ultimately, more clients.
#2 Build Trust and Show Your Personality
Buying or selling a home is a big decision, and people want to work with someone they feel comfortable with and can trust. Reels give you an opportunity to showcase your personality, knowledge, and authenticity in a way that other forms of content can’t quite match.
Whether you're sharing home-buying tips, showcasing neighborhood highlights, or explaining the latest market trends, Reels allow you to present information in a friendly, approachable way.
When potential clients see your face, hear your voice, and get a sense of your style, they’re more likely to feel connected to you. Over time, this familiarity builds trust, making it easier for them to choose you as their agent when the time comes.
#3 Stay Relevant and Top of Mind
Real Estate is a competitive field, and staying top of mind is key. Reels allow you to consistently show up in people’s feeds with valuable, entertaining content. By sharing short, informative videos, you’re not only showcasing your expertise but also reminding your followers that you’re an active, knowledgeable, and approachable professional.
Reels can be quick and fun, meaning you don’t need a high-budget production to create impactful content. You can film a quick tip at a new listing, give a sneak peek of an open house, or answer a common buyer question on the go. This kind of content keeps you relevant and shows clients that you’re tuned in to the fast-paced world of real estate.
Ready to Get Started with Reels?
If you’re ready to start creating Reels but aren’t sure where to start, I’ve got you covered! Download this free video script below to make your first Reel a breeze. This script will guide you through a simple, effective format that helps you connect with your audience and offer real value.
Just click the link below to get your free script and start reeling in new clients!
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