5 Real Estate Marketing Strategies You Probably Have NEVER Thought Of…(THESE WORK!!)
Let’s be honest...most real estate agents are doing the exact same marketing as everyone else in their market. You’ve probably been told to cold call more, post more listings, or chase new leads harder.
But what if there were smarter, more modern strategies that worked behind the scenes and brought clients to you, without burning you out?
Here are 5 underrated real estate marketing strategies you probably haven’t tried yet (but should).
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Here's a Breakdown of Everything in the Video ⤵️
1. Retarget Your Database with Facebook Ads
Most agents think Facebook Ads are only for cold leads, but that couldn’t be further from the truth.
Imagine if you could put your face, name, and message right in front of people who already know you. That’s exactly what you can do by uploading your contact list into Facebook and running a retargeting campaign.
Here's how:
✔️ Make sure your Facebook Ad Account is in good standing
✔️ Export your list of names and emails from your CRM
✔️ Create a Custom Audience in Facebook Ads Manager
✔️ Run a simple video or testimonial ad to this audience starting at just $10/day
This strategy is ideal for past clients, leads that went cold, or even your sphere of influence. It keeps you top of mind, builds brand familiarity, and gives the illusion that “you’re everywhere.”
2. Generate Leads on Autopilot Using ManyChat + Instagram
Let’s talk about automation. Most agents are stuck manually answering every DM, comment, and lead form. But with a free ManyChat account, you can set up simple automations that run 24/7.
What this looks like:
✔️ Set up an Instagram Keyword Trigger (e.g., someone comments “Guide” or “List”)
✔️ ManyChat instantly DMs them your freebie, opt-in, or resource
✔️ BONUS: You can connect it to your CRM or email platform to build your list! (paid account required for this one)
This works beautifully for promoting buyer guides, seller checklists, market updates, and even open house invites.
Best part? ManyChat offers a free plan with more than enough features to get started.
ACCESS 101+ Done-For-You Carousel Posts that make this strategy SO EASY > >
3. Local Community Reels = NEW Eyeballs
Not in the mood to film your face every day? No problem.
Creating short-form videos that showcase your local community can help you attract tons of views, build local trust, and generate leads...without ever stepping in front of the camera.
Try this:
✔️ Create a Reel showing your favorite coffee shop, farmer’s market, or park
✔️ Add a caption with a lead magnet (like “Comment ‘List’ for homes under $500k in this area” or Comment 'GUIDE" to learn about Charlotte, NC best spots for XYZ" )
✔️ Use location-specific hashtags and geotags
This turns you into a local resource and can quickly build brand awareness. Consistency turns into visibility, and visibility leads to opportunity.
Pro Tip: You don’t need to go viral to get business. You just need to be seen by the right people locally.
ACCESS FREE Lead Magnet & Training to help you get more leads > >
4. Broadcast That You’re Now Accepting New Clients
It sounds simple, but here’s the truth:
Most people assume real estate agents are too busy.
That includes your friends, family, past clients...even your inner circle.
So let them know that you’re accepting new clients! A friendly broadcast post on social media (or an email blast) can go a long way. You can even say:
"Hey friends! I’ve just wrapped up a few amazing deals and have room to take on 2 new clients this month. If you or someone you know is buying, selling, or just has questions, shoot me a DM!"
It’s a soft nudge that opens the door for referrals and reminds your sphere that yes, you’re still working and available.
5. Email Cross-Promotion with Local Businesses
Want to grow your email list or build brand credibility fast? Collaborate with other small business owners in your city/town.
Here’s how:
✔️ Reach out to a local biz (coffee shop, insurance agent, gym, etc.)
✔️ Offer to feature them in your email newsletter
✔️ Ask if they’d be open to doing the same for you
This only works if it’s mutually beneficial and not salesy.
Think: educational tips, helpful resources, or giveaways...not "Buy a house with me!"
Cross-promotion leverages someone else’s trust and audience to boost your own visibility.
If you're tired of feeling like your marketing is on repeat, these 5 strategies will help you break out of the box, and into more inboxes, timelines, and conversations.
Start by picking just one strategy and go all-in this week. You don’t need to do them all at once to see results. Just take consistent action with one, track your results, and build from there.
Want done-for-you marketing tools that help you implement strategies like this faster?
Check out the Real Estate Marketing Vault – filled with templates, tools, and training that actually move the needle.