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Most Common Branding Mistakes Real Estate Agents Make

Posted by Alexander Fazelani on

If I told you to “just do it” you would think of NIKE. If I sang badabababa, you would finish my statement by saying, “I’m looovin' it.” These phrases, logos, and colors not only remind you of who the company is, but also what they stand for. Most agents come into real estate with an employee mindset.

They think that on day one they are going to be drowning in opportunities. For some that's true, but for many "real money" comes at the other end of branding (and hard work). The only way you can succeed in the real estate industry is to get people to remember you. Your brand means life or death for your career. So, let's dive into 3 mistakes most agents make when it comes to branding.  

Mistake #1: They Base Their Brand On Their Brokerage 

This the mistake I see done the most often. I think almost every real estate agent I know has at one point promoted their brokerages home page as their own. I even personally made that mistake in my first year.

Let me be the bearer of "bad" news: Most of your clients could care less about what brokerage your license is hung with! They work with you as an individual. They care about what value YOU add, what image you portray, your track record, and your ability to serve their needs. Thousands of agents/brokers hang their license with eXp, Keller Williams, Exit Realty, Re/max, etc. What do you do and offer that is different? What experience are you going to provide them as [insert your own name].

Your logo, brand colors, and presentation should speak to that experience. When I first created Ian Alexander Realty Group, I knew that we had to have colors and a catch phrase that represented the experience we wanted to provide for our clients. We wanted our clients to feel exclusive like they had a personal concierge to everything real estate. That's why we changed our logo colors from maroon and black, to black and gold. That’s why all of our business cards, and marketing materials sport the phrase “Focus on what matters, we'll handle the rest.”

Your brand should speak to what you can provide. Your brokerage should be seen as a tool, not your brand.  

Mistake #2: They Over Complicate It 

Many agents spend too much time on logo creation, DIY website creation, and building out marketing materials for campaigns. As a real estate professional a majority of your time should be spent building relationships with prospects. Not figuring out what color matches best with teal, or which font looks better on your website or business card. 

At the very least your brokerage should provide you with a CRM (customer relationship manager), website, squeeze pages, landing pages, and basic templates for marketing materials to get started. If they are not, I suggest finding a new brokerage – remember they are a tool/resource, not your brand.

Now there are many resources out there that can help with creating logos and custom marketing materials (graphic designers, templates, canva, fiverr, etc). 

A logo or catchphrase are only as strong as the marketing efforts, experience, and relationships that support it. You should spend a majority of your time creating a kick ass experience for your clients and prospects. Leave the creative creation part to the professionals instead of over-complicating the building of your brand by going full-on DIY. 

WANT TO A HEAD START ON CREATING YOUR BRAND CHECK OUT OUR BRANDING BOOK >>>> 

Mistake #3: Over Promising, Under Delivering  

Nothing is more detrimental to a brand than over promising and under delivering. The popular phrase is actually: Under Promise, Over Deliver. For example, you shouldn’t offer to sell someone's house in 30 days or buy it if you actually are not going to buy it.

You should never offer something that you can not deliver on. This can and likely will muddy up your brand. It can take years to build a good reputation, and only a moment to ruin it. Nothing is worse than having a brand that is associated with lying and shady business practices. So, remember when promoting a service make sure your irresistible offer can be delivered upon. 

Remember you are your brand. You don’t want your name associated with negativity because it will follow you and it is a sure fire way to fail out of the business. 

If you are interested in learning more about building your brand and avoiding additional mistakes that were not named above check out our free training on branding your real estate business – you can access by CLICKING HERE.

Go out there and start branding what you can bring to the table. You have the skills to pay the bills. So, stop promoting your brokerage and start getting YOUR name out there.  

Read more

Most Common Branding Mistakes Real Estate Agents Make

Posted by Alexander Fazelani on

If I told you to “just do it” you would think of NIKE. If I sang badabababa, you would finish my statement by saying, “I’m looovin' it.” These phrases, logos, and colors not only remind you of who the company is, but also what they stand for. Most agents come into real estate with an employee mindset.

They think that on day one they are going to be drowning in opportunities. For some that's true, but for many "real money" comes at the other end of branding (and hard work). The only way you can succeed in the real estate industry is to get people to remember you. Your brand means life or death for your career. So, let's dive into 3 mistakes most agents make when it comes to branding.  

Mistake #1: They Base Their Brand On Their Brokerage 

This the mistake I see done the most often. I think almost every real estate agent I know has at one point promoted their brokerages home page as their own. I even personally made that mistake in my first year.

Let me be the bearer of "bad" news: Most of your clients could care less about what brokerage your license is hung with! They work with you as an individual. They care about what value YOU add, what image you portray, your track record, and your ability to serve their needs. Thousands of agents/brokers hang their license with eXp, Keller Williams, Exit Realty, Re/max, etc. What do you do and offer that is different? What experience are you going to provide them as [insert your own name].

Your logo, brand colors, and presentation should speak to that experience. When I first created Ian Alexander Realty Group, I knew that we had to have colors and a catch phrase that represented the experience we wanted to provide for our clients. We wanted our clients to feel exclusive like they had a personal concierge to everything real estate. That's why we changed our logo colors from maroon and black, to black and gold. That’s why all of our business cards, and marketing materials sport the phrase “Focus on what matters, we'll handle the rest.”

Your brand should speak to what you can provide. Your brokerage should be seen as a tool, not your brand.  

Mistake #2: They Over Complicate It 

Many agents spend too much time on logo creation, DIY website creation, and building out marketing materials for campaigns. As a real estate professional a majority of your time should be spent building relationships with prospects. Not figuring out what color matches best with teal, or which font looks better on your website or business card. 

At the very least your brokerage should provide you with a CRM (customer relationship manager), website, squeeze pages, landing pages, and basic templates for marketing materials to get started. If they are not, I suggest finding a new brokerage – remember they are a tool/resource, not your brand.

Now there are many resources out there that can help with creating logos and custom marketing materials (graphic designers, templates, canva, fiverr, etc). 

A logo or catchphrase are only as strong as the marketing efforts, experience, and relationships that support it. You should spend a majority of your time creating a kick ass experience for your clients and prospects. Leave the creative creation part to the professionals instead of over-complicating the building of your brand by going full-on DIY. 

WANT TO A HEAD START ON CREATING YOUR BRAND CHECK OUT OUR BRANDING BOOK >>>> 

Mistake #3: Over Promising, Under Delivering  

Nothing is more detrimental to a brand than over promising and under delivering. The popular phrase is actually: Under Promise, Over Deliver. For example, you shouldn’t offer to sell someone's house in 30 days or buy it if you actually are not going to buy it.

You should never offer something that you can not deliver on. This can and likely will muddy up your brand. It can take years to build a good reputation, and only a moment to ruin it. Nothing is worse than having a brand that is associated with lying and shady business practices. So, remember when promoting a service make sure your irresistible offer can be delivered upon. 

Remember you are your brand. You don’t want your name associated with negativity because it will follow you and it is a sure fire way to fail out of the business. 

If you are interested in learning more about building your brand and avoiding additional mistakes that were not named above check out our free training on branding your real estate business – you can access by CLICKING HERE.

Go out there and start branding what you can bring to the table. You have the skills to pay the bills. So, stop promoting your brokerage and start getting YOUR name out there.  

Read more


How To Get Started With Email Marketing As A Real Estate Agent

Posted by Amanda Bohorquez on

Email marketing is such an underrated form of communication that can really do wonders for keeping you top of mind with your sphere of influence and beyond. It's also a great space to re-purpose social media content, as well as showcase your expertise, and generate more referral business.

Here's How You Can Tackle It:

Step 1: Choose an "ESP" aka Email Service Provider.

We love options like Constant Contact & Mailchimp since they're super user-friendly and often have cost effective options – including free!*
PRO TIP: If you're already using a CRM like Lions Desk, KvCore, or i-Exact Contact - you've already got email marketing built in to your system. Utilize it instead of paying for a separate service!

Step 2: Import Your List of Contacts.

You're going to want to make sure you upload your list of contacts. For a most email marketing platforms you can create a simple spreadsheet with one column dedicated to first names and another column dedicated to email addresses. Make sure you're at least including all first names. This will come in handy later if you want to personalize your email marketing with tools like "merge tags."
PRO TIP: If you have the ability to categorize your list into separate "micro-lists" that will help you wonders in the long run. For example, labeling/tagging the names/emails on your list that are Buyers vs Sellers; Investors vs Lenders; etc.

Step 3: Decide How Often You'll Email Your List.

We recommend emailing your list at least once a week in order to keep your list engaged. This will also get your list accustomed to being contacted by you, and lead to higher open rates. The better your email open rate is, the less often your emails will wind up in the "spam" or "promotions" section of email inboxes.

Step 4: Decide What You'll Email Your List About.

Similar to the email you may have read that led to this blog post, you can create multiple topics each week, or stick to just one topic per week on a rotating basis.
 
Email Schedule Option #1
  • Once a Week
  • One Email featuring 3 Topics: Local Events, Just Listed, Food Recipe.
Email Schedule Option #2
  • Once a Week
  • One Email featuring 3 Topics: Just Listed, Local Events, Market Data.
Email Schedule Option #3:
  • Once a Week
  • One Email featuring 3 Topics: Just Listed, Local Events, Buyer/Seller Tip.
Email Schedule Option #4: 
  • Once a Week with alternating Topics. 
  • Week #1 of the Month: Market Data + Local Events
  • Week #2 of the Month: Buyer/Seller Advice + Just Listed/Just Sold
  • Week #3 of the Month: Business Spotlight + Just Listed/Just Sold
  • Week #4 of the Month: Listing of the Month
The options for how you can format and schedule your email marketing are endless. The only way to be successful though, is to just pick one and get started!

Question: That's too much content, is there an easier way? 

Answer: Sure! Shorten the amount of content you send. It's not about the amount of content as much as it is about the CONSISTENCY of content. 
Do you have ideas for email marketing agents and brokers could use? Comment below!

SHOP BEST SELLERS

Read more

How To Get Started With Email Marketing As A Real Estate Agent

Posted by Amanda Bohorquez on

Email marketing is such an underrated form of communication that can really do wonders for keeping you top of mind with your sphere of influence and beyond. It's also a great space to re-purpose social media content, as well as showcase your expertise, and generate more referral business.

Here's How You Can Tackle It:

Step 1: Choose an "ESP" aka Email Service Provider.

We love options like Constant Contact & Mailchimp since they're super user-friendly and often have cost effective options – including free!*
PRO TIP: If you're already using a CRM like Lions Desk, KvCore, or i-Exact Contact - you've already got email marketing built in to your system. Utilize it instead of paying for a separate service!

Step 2: Import Your List of Contacts.

You're going to want to make sure you upload your list of contacts. For a most email marketing platforms you can create a simple spreadsheet with one column dedicated to first names and another column dedicated to email addresses. Make sure you're at least including all first names. This will come in handy later if you want to personalize your email marketing with tools like "merge tags."
PRO TIP: If you have the ability to categorize your list into separate "micro-lists" that will help you wonders in the long run. For example, labeling/tagging the names/emails on your list that are Buyers vs Sellers; Investors vs Lenders; etc.

Step 3: Decide How Often You'll Email Your List.

We recommend emailing your list at least once a week in order to keep your list engaged. This will also get your list accustomed to being contacted by you, and lead to higher open rates. The better your email open rate is, the less often your emails will wind up in the "spam" or "promotions" section of email inboxes.

Step 4: Decide What You'll Email Your List About.

Similar to the email you may have read that led to this blog post, you can create multiple topics each week, or stick to just one topic per week on a rotating basis.
 
Email Schedule Option #1
  • Once a Week
  • One Email featuring 3 Topics: Local Events, Just Listed, Food Recipe.
Email Schedule Option #2
  • Once a Week
  • One Email featuring 3 Topics: Just Listed, Local Events, Market Data.
Email Schedule Option #3:
  • Once a Week
  • One Email featuring 3 Topics: Just Listed, Local Events, Buyer/Seller Tip.
Email Schedule Option #4: 
  • Once a Week with alternating Topics. 
  • Week #1 of the Month: Market Data + Local Events
  • Week #2 of the Month: Buyer/Seller Advice + Just Listed/Just Sold
  • Week #3 of the Month: Business Spotlight + Just Listed/Just Sold
  • Week #4 of the Month: Listing of the Month
The options for how you can format and schedule your email marketing are endless. The only way to be successful though, is to just pick one and get started!

Question: That's too much content, is there an easier way? 

Answer: Sure! Shorten the amount of content you send. It's not about the amount of content as much as it is about the CONSISTENCY of content. 
Do you have ideas for email marketing agents and brokers could use? Comment below!

SHOP BEST SELLERS

Read more


12 Instagram Reels Ideas for Real Estate Agents

Posted by Amanda Bohorquez on

It seems like there's no escaping Reels on Instagram – especially if you're trying to grow your real estate business using Social Media. We won't sit here and write paragraphs about how you should "just do it." Instead, we're going to give you a list of ideas that you can literally record today; plus, a list of tips to make it all easier.

Reels Ideas For Real Estate Agents


Title/Headline: 4 Simple Steps To…[Choose from below] 


  • Get Pre-approved
  • Find The Right Listing Agent
  • Find The Right Buyers Agent
  • Prepare Your Home For Sale
  • Prepare Your Home For Listing Photos
  • Save For A Down Payment
  • Raise Your Credit Score
  • Get Your Offer Accepted
  • Raise Your Home’s Value

In the video, list out 4-ways your viewer can achieve one of the bullet points.


Example:

4 Simple Steps To Prepare Your Home For Listing Photos

  1. Declutter Rooms 
  2. Remove Personal Items (family photos, etc)
  3. Clear Surfaces (kitchen counters of appliances, coffee table of clutter, dressers of deodorant, perfume, etc.)
  4. Schedule a time when the most light is in your home!

Recording Tip: You can easily shoot this in your home kitchen to showcase items being decluttered, removed from surfaces, etc.


Call To Action: Did you know I can help you get your home ready for sale? Send me a DM or Call Me Today – Risk Free!


General Call To Action for the whole list: Need Help Getting This Done? Send me a DM or Call Me Today!


Total Video Length: 15-30 Seconds

Music Mood: Upbeat Fun Music

Video Production Time: 15 Minutes


Rinse & Repeat for the rest of the Bullet Pointed Ideas! You’ll have a total of (9) Reels Ready to go which can be spaced out across 2-3 weeks and mixed in with other types of content. Remember, you don’t have to record (9) in ONE DAY – just 2-3 is enough to get started!

 

Title/Headline: What You Can Expect From Me As Your Real Estate Agent/Realtor/Broker 


This one is a Reels “Series” that can be broken down in 3 parts, or even 4-6 parts! It all depends how creative you want to get.


Examples:


  • Part 1: 
    • Always Have Your Best Interest at Heart
    • Always Negotiate The Best Price Possible
    • Always Communicate Often & Clearly
  • Part 2:
    • Always Update You On The Newest Listings
    • Always Run Comps BEFORE Placing An Offer
    • Always Submit Your Offer Quickly
  • Part 3:
    • Always Answer Your Questions with Care
    • Always Explain The Process Each Step of the Way
    • Always Stay On Top Of Your Transaction For Smoothness!

Each video “part” is (1) Reel, and we’re sure you can come up with more parts! Just showcase what you have to offer.


Recording Tip: These can be shot back-to-back on the same day with the SAME outfit on. The trick here is to space out when you actually post them to Instagram.


Call To Action: Are You Ready To Work With Me? Send me a DM or Call Me Today!


Total Video Length: 15-30 Seconds

Music Mood: Upbeat Fun Music

Video Production Time: 10-15 Minutes Each


If you executed on the first group of (9) and then you get these done...you’ve got yourself 12+ Reels locked and loaded!

Tips To Make "Reels" Easier:

  • Pre-choose Your Topic/Theme
  • Pre-schedule a Recording Date/Time
  • Batch Shoot Your Videos
  • Keep it Simple
  • Don't Feel Forced To Follow The Trends

Were these examples helpful?

Let us know in the comments below or let us know on Instagram or Facebook. Check back here in the future for more Reels ideas!

Explore Best Sellers

Read more

12 Instagram Reels Ideas for Real Estate Agents

Posted by Amanda Bohorquez on

It seems like there's no escaping Reels on Instagram – especially if you're trying to grow your real estate business using Social Media. We won't sit here and write paragraphs about how you should "just do it." Instead, we're going to give you a list of ideas that you can literally record today; plus, a list of tips to make it all easier.

Reels Ideas For Real Estate Agents


Title/Headline: 4 Simple Steps To…[Choose from below] 


  • Get Pre-approved
  • Find The Right Listing Agent
  • Find The Right Buyers Agent
  • Prepare Your Home For Sale
  • Prepare Your Home For Listing Photos
  • Save For A Down Payment
  • Raise Your Credit Score
  • Get Your Offer Accepted
  • Raise Your Home’s Value

In the video, list out 4-ways your viewer can achieve one of the bullet points.


Example:

4 Simple Steps To Prepare Your Home For Listing Photos

  1. Declutter Rooms 
  2. Remove Personal Items (family photos, etc)
  3. Clear Surfaces (kitchen counters of appliances, coffee table of clutter, dressers of deodorant, perfume, etc.)
  4. Schedule a time when the most light is in your home!

Recording Tip: You can easily shoot this in your home kitchen to showcase items being decluttered, removed from surfaces, etc.


Call To Action: Did you know I can help you get your home ready for sale? Send me a DM or Call Me Today – Risk Free!


General Call To Action for the whole list: Need Help Getting This Done? Send me a DM or Call Me Today!


Total Video Length: 15-30 Seconds

Music Mood: Upbeat Fun Music

Video Production Time: 15 Minutes


Rinse & Repeat for the rest of the Bullet Pointed Ideas! You’ll have a total of (9) Reels Ready to go which can be spaced out across 2-3 weeks and mixed in with other types of content. Remember, you don’t have to record (9) in ONE DAY – just 2-3 is enough to get started!

 

Title/Headline: What You Can Expect From Me As Your Real Estate Agent/Realtor/Broker 


This one is a Reels “Series” that can be broken down in 3 parts, or even 4-6 parts! It all depends how creative you want to get.


Examples:


  • Part 1: 
    • Always Have Your Best Interest at Heart
    • Always Negotiate The Best Price Possible
    • Always Communicate Often & Clearly
  • Part 2:
    • Always Update You On The Newest Listings
    • Always Run Comps BEFORE Placing An Offer
    • Always Submit Your Offer Quickly
  • Part 3:
    • Always Answer Your Questions with Care
    • Always Explain The Process Each Step of the Way
    • Always Stay On Top Of Your Transaction For Smoothness!

Each video “part” is (1) Reel, and we’re sure you can come up with more parts! Just showcase what you have to offer.


Recording Tip: These can be shot back-to-back on the same day with the SAME outfit on. The trick here is to space out when you actually post them to Instagram.


Call To Action: Are You Ready To Work With Me? Send me a DM or Call Me Today!


Total Video Length: 15-30 Seconds

Music Mood: Upbeat Fun Music

Video Production Time: 10-15 Minutes Each


If you executed on the first group of (9) and then you get these done...you’ve got yourself 12+ Reels locked and loaded!

Tips To Make "Reels" Easier:

  • Pre-choose Your Topic/Theme
  • Pre-schedule a Recording Date/Time
  • Batch Shoot Your Videos
  • Keep it Simple
  • Don't Feel Forced To Follow The Trends

Were these examples helpful?

Let us know in the comments below or let us know on Instagram or Facebook. Check back here in the future for more Reels ideas!

Explore Best Sellers

Read more


How To Use Instagram Reels To Get More Real Estate Clients

Posted by Alexander Fazelani on

Reels and Deals; One Instagram Tip That Will Get You More Clients.

Let’s Keep it Reels for a Second…Sorry for the horrible pun. All bad jokes aside Instagram seems to have become the go-to place for Realtors to build recognition and authority in the Real Estate sales space. Many Realtors have taken to the platform in droves promoting just sold's, just listed, educational videos, and stories about their day-to-day lives in one of the "sexiest professions" out there. 

Instagram itself has become that go-to all-in-one platform that everyone uses. One of its newest features is Reels. **Queue Epic Movie Voice** "THE TIK TOK OF INSTAGRAM!" This new feature is highly favored by the Instagram algorithm and could be a really valuable tool in your Social Media arsenal.   

But Alex, I’m not funny and reels are for people with a sense of humor! Okay, fine you are not funny and you find dad jokes way more entertaining than they should be. However, there are many amazing ways of leveraging reels that can help you grow your business without mouth syncing iconic movie quotes. 


The one method that has been working for me very well is “The Business Spotlight Reels.”

So, instead of doing an epically produced 10-minute review on a Restaurant/ Business I simply record a couple of short videos of my experience at the location, throw some background music on it, and do a voice-over of my experience at the business. It is simple as that.

I’ve received the same positive feedback as my highly produced videos and they are way easier to create.

3 Reasons to do Business Spotlight Reels:

  1. You meet local business owners and employees who might share your reel. This will lead to more locals knowing who you are and expanding your network. 

  2. When spending time at these businesses try to meet locals. Ask if they don’t mind featuring in your Reel for a quick cheer or have them say that they love this location. Tell them you are a local real estate professional shining light on the go-to spots. You would be surprised how far that goes and how many people actually know someone looking to purchase soon.

  3. Your increase the knowledge of your market and get to prospect in a simple and amazing way. It also could be tons of fun!


So, it has been Reels…Sorry, last corny pun of this post. Pick up that phone and go support and spotlight local businesses. You will not regret it.

Check Out My Latest Business Spotlight Reels 

SHOP BEST-SELLERS

Read more

How To Use Instagram Reels To Get More Real Estate Clients

Posted by Alexander Fazelani on

Reels and Deals; One Instagram Tip That Will Get You More Clients.

Let’s Keep it Reels for a Second…Sorry for the horrible pun. All bad jokes aside Instagram seems to have become the go-to place for Realtors to build recognition and authority in the Real Estate sales space. Many Realtors have taken to the platform in droves promoting just sold's, just listed, educational videos, and stories about their day-to-day lives in one of the "sexiest professions" out there. 

Instagram itself has become that go-to all-in-one platform that everyone uses. One of its newest features is Reels. **Queue Epic Movie Voice** "THE TIK TOK OF INSTAGRAM!" This new feature is highly favored by the Instagram algorithm and could be a really valuable tool in your Social Media arsenal.   

But Alex, I’m not funny and reels are for people with a sense of humor! Okay, fine you are not funny and you find dad jokes way more entertaining than they should be. However, there are many amazing ways of leveraging reels that can help you grow your business without mouth syncing iconic movie quotes. 


The one method that has been working for me very well is “The Business Spotlight Reels.”

So, instead of doing an epically produced 10-minute review on a Restaurant/ Business I simply record a couple of short videos of my experience at the location, throw some background music on it, and do a voice-over of my experience at the business. It is simple as that.

I’ve received the same positive feedback as my highly produced videos and they are way easier to create.

3 Reasons to do Business Spotlight Reels:

  1. You meet local business owners and employees who might share your reel. This will lead to more locals knowing who you are and expanding your network. 

  2. When spending time at these businesses try to meet locals. Ask if they don’t mind featuring in your Reel for a quick cheer or have them say that they love this location. Tell them you are a local real estate professional shining light on the go-to spots. You would be surprised how far that goes and how many people actually know someone looking to purchase soon.

  3. Your increase the knowledge of your market and get to prospect in a simple and amazing way. It also could be tons of fun!


So, it has been Reels…Sorry, last corny pun of this post. Pick up that phone and go support and spotlight local businesses. You will not regret it.

Check Out My Latest Business Spotlight Reels 

SHOP BEST-SELLERS

Read more


Creating Your Real Estate Marketing and Prospecting Plan

Posted by Alexander Fazelani on

In last weeks Marketing Monday labeled - [Part 1 of 4] "Stop Calling Me, Go To H***", we revisited a personal story with a past client of mine named Chris. We touched on how the relationship developed first hand and how following up constantly and dealing with rejection is a mandatory skill everyone needs to find comfort in as a realtor. Today we are going to touch on your set marketing and prospecting plan! 


If you are anything like me, I used to jump around a lot early on in my career when it came to marketing and prospecting. One day I was cold calling, the next I was door knocking, and the day after that I was standing on the corner with a chalk board that read “ask me anything about real estate.” The truth is I didn’t have a shortage of ideas, I had an issue with consistency.  Consistency is single handedly one of the most important aspects of your business plan. 


It doesn't matter if you're marketing organically through Facebook, Prospecting in the DM’s of instagram or calling FSBOs the good old fashioned way. You’re prospecting and marketing mix has to be scheduled and done consistently. 


I know what you're thinking... What is the difference between marketing and prospecting? 


Prospecting - Is any active approach to creating business relationships. For example:

  • Calling leads that come through Zillow, Realtor.com, Homes.com...
  • Calling FSBO’s, Expires, Geo Calls, FRBO 
  • Calling Leads from your Facebook Ads, Youtube Pre-Roll Ads, Google Pay Per Click 
  • Door Knocking and Hosting Open Houses 

Marketing - Branding activities that will lead to inbound leads or opportunities. For example:

  • Post Carding, Flyering, and News Paper Ads 
  • Facebook Ads, Google Pay Per Click, Youtube Pre-Roll Ads
  • Creating Content for Facebook, Instagram, Youtube, and LinkedIn
  • BillBoards, Bus Benches, For Sale Signs, Open House Signs, ETC

The truth is there is no perfect combination! I recommend you take 2-3 prospecting and marketing methods from each section and focus on their consistency. The good news is we just made our Business Plan for Real Estate Agents digital to take the guesswork out of it all. 


Inside the business plan you will be able to break down:

  • Your Annual GCI goal
  • Transaction goals
  • Reach out goals
  • Your Ideal Client
  • Create your Prospecting and Marketing mix 
  • Manifestation List 
  • Maximizing Your Budget 
  • And so much more… 

We heard your requests! Now you can download it and use it forever. Use it quarterly, monthly or even yearly.


Download Yours Right Now >>>> 

SHOP BEST-SELLERS

Read more

Creating Your Real Estate Marketing and Prospecting Plan

Posted by Alexander Fazelani on

In last weeks Marketing Monday labeled - [Part 1 of 4] "Stop Calling Me, Go To H***", we revisited a personal story with a past client of mine named Chris. We touched on how the relationship developed first hand and how following up constantly and dealing with rejection is a mandatory skill everyone needs to find comfort in as a realtor. Today we are going to touch on your set marketing and prospecting plan! 


If you are anything like me, I used to jump around a lot early on in my career when it came to marketing and prospecting. One day I was cold calling, the next I was door knocking, and the day after that I was standing on the corner with a chalk board that read “ask me anything about real estate.” The truth is I didn’t have a shortage of ideas, I had an issue with consistency.  Consistency is single handedly one of the most important aspects of your business plan. 


It doesn't matter if you're marketing organically through Facebook, Prospecting in the DM’s of instagram or calling FSBOs the good old fashioned way. You’re prospecting and marketing mix has to be scheduled and done consistently. 


I know what you're thinking... What is the difference between marketing and prospecting? 


Prospecting - Is any active approach to creating business relationships. For example:

  • Calling leads that come through Zillow, Realtor.com, Homes.com...
  • Calling FSBO’s, Expires, Geo Calls, FRBO 
  • Calling Leads from your Facebook Ads, Youtube Pre-Roll Ads, Google Pay Per Click 
  • Door Knocking and Hosting Open Houses 

Marketing - Branding activities that will lead to inbound leads or opportunities. For example:

  • Post Carding, Flyering, and News Paper Ads 
  • Facebook Ads, Google Pay Per Click, Youtube Pre-Roll Ads
  • Creating Content for Facebook, Instagram, Youtube, and LinkedIn
  • BillBoards, Bus Benches, For Sale Signs, Open House Signs, ETC

The truth is there is no perfect combination! I recommend you take 2-3 prospecting and marketing methods from each section and focus on their consistency. The good news is we just made our Business Plan for Real Estate Agents digital to take the guesswork out of it all. 


Inside the business plan you will be able to break down:

  • Your Annual GCI goal
  • Transaction goals
  • Reach out goals
  • Your Ideal Client
  • Create your Prospecting and Marketing mix 
  • Manifestation List 
  • Maximizing Your Budget 
  • And so much more… 

We heard your requests! Now you can download it and use it forever. Use it quarterly, monthly or even yearly.


Download Yours Right Now >>>> 

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