Running Facebook advertising for your real estate company can be a highly effective way to increase leads and reach. But it's critical to recognize that Facebook advertising's environment has changed dramatically in recent years. In this blog post, I share the three hard truths of running Facebook advertisements for real estate agents in her blog post.

Leads May Not Be Hot

One of the biggest misconceptions about Facebook ads is that they will deliver hot leads ready to convert. However, Amanda emphasizes that the ability to target specific leads has become more challenging over the years. The available targeting options on Facebook have become broader, resulting in leads that are likely colder or, at best, warm.

To succeed with Facebook ads, real estate professionals must understand that building relationships with these leads is crucial. Consistent follow-ups and personalized interactions are essential to nurture these leads into clients. Facebook ads are not a "get rich quick" strategy but a valuable long-term investment in your business.

Budget Matters More Than You Think

Another common misconception is that you can start with a minimal budget, such as a dollar a day, and achieve significant results. It will dispel the notion by highlighting the importance of an adequate budget, especially for lead-generation campaigns. If your goal is to capture leads that will convert on your website, a higher budget is necessary.

The industry standards suggest successful conversion campaigns on Facebook often require a daily budget of around $120. This investment reflects the reality that effective lead generation through Facebook ads demands a more substantial financial commitment.

A Solid Game Plan Is Essential

Lastly, It is important to note the need for a well-structured game plan when using Facebook ads for lead generation. She recommends that realtors have a robust Customer Relationship Management (CRM) system in place. A CRM with automated texting, emailing, and reminder scheduling capabilities can significantly enhance the conversion process. Without a well-equipped CRM, converting leads from Facebook ads can be challenging, and your investment may not yield the desired results. Ensuring that your CRM supports your follow-up efforts is critical to maximizing the potential of your Facebook ad campaigns.