Welcome to the New Year! It's the perfect time to work towards your Real Estate Business goals. To help you achieve success, we've compiled a list of books that will help you hone your skills and strategies. Whether you're a beginner or an experienced Agent or Broker, these books will provide you with the guidance you need in order to make your mark in the real estate world.
The Millionaire Real Estate Agent by Gary Keller
If you're just getting started in the real estate business, there are a few essential books you must read to get going. One of the most highly recommended titles is The Millionaire Real Estate Agent by Gary Keller with Dave Jenks and Jay Papasan. This book is often referred to as the bible of real estate, offering valuable knowledge on how to succeed in the business.
If you are growing a team this is a must-own book for your library.
Every organization has agents and operators who could be better utilized in different roles - and it's up to the leader to take full responsibility. As Jocko Willink suggests in his book Extreme Ownership, this means not just expecting more from them, but taking ownership of any hiring or management decisions that may have led to their current situation.
It's not easy, but if you embrace the process and don't expect everyone to perform perfectly, you can really find success. Through a combination of extreme ownership and falling in love with the process, you can foster a team that works together towards common goals. This one is golden!
Shift by Gary Keller
Yes, there are two books from the same author on this list. 2023 possesses a lot of unknown scenarios. The market is shifting and agents are getting nervous about what to do and how to do it. That is why I feel that this book needs another brush through. Get the book here.
This book uses a lot of clever metaphors and teaches us how to get from where we are to where we want to be. The book gives you a lot to think about and makes you work through situations. For example, choosing paid for leads over generating leads organically can pose a variety of challenges along the way.
With the help of this book, you'll learn how to recognize the obstacles and move forward on the path towards success.
As we welcome 2023 and all the possibilities that come with it, now is the perfect time to focus on achieving your real estate business goals. These three books are essential reads for anyone in the real estate world, regardless of experience or expertise. With them, you'll have access to the knowledge and wisdom needed to create a successful business through a potentially uncertain market. Let's make 2023 a year of growth, learning, and success!
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