There's no denying that a lot of work goes in to planning and executing a successful open house. Unfortunately, some agents put in what they feel is a ton of work only to hear crickets the day of their event. If your goal is fill your pipeline, maximize your time, and actually build relationships within your market then watch this video. These 3 simple strategies will help you do just that!
#1 Flyer the Neighbors
One of the most effective yet often overlooked tactics to employ before your open house is to flyer the neighbors. Allocate approximately two hours to one hour before the scheduled open house to create appealing property flyers. You can either collaborate with a mortgage professional for assistance or print them yourself at your office or a local print shop, such as Staples. Now, here comes the exciting part – take the flyers and go door to door, personally inviting the neighbors to your open house. Neighbors are naturally curious about their community, especially when it involves a home next door that's up for sale. Many of them may have never seen the interior and could be intrigued by the opportunity to explore it. Additionally, some neighbors might have friends or family members considering a move to the area, making this an excellent chance for them to scope out potential options. Remember, this is not a cold door knock or an aggressive sales pitch. Instead, it's a friendly invitation to a community event, allowing you to introduce yourself as a knowledgeable local real estate expert. This low-cost investment of time and effort can yield high returns by generating interest and fostering valuable connections within the neighbourhood.
#2 Engage Neighbors Over the Phone
Similar to flyer distribution, you can also reach out to neighbors through phone calls to extend your open house invitation. There are two ways to approach this:
a) Circle Prospect: Utilize a dialer or manually dial the numbers of carefully curated neighbors from your list. Engage them in friendly conversation, inviting them warmly to the open house. Similar to the flyer distribution, this phone outreach aims to build relationships and generate interest in the property.
b) Voicemail Drops: In some areas, direct phone calls may not be allowed. However, you might have the option to leave voicemail drops. Create a warm and inviting voicemail that effectively communicates the open house details and encourages them to drop by.
Always check local regulations and privacy guidelines before initiating any phone outreach.
#3 Prompt Follow-Up with Visitors
Your efforts shouldn't end once the open house is over. Make it a priority to follow up with every visitor on the same day of the event. Delaying the follow-up until the next day or longer can reduce the chances of converting potential leads into actual clients. Efficiently and diligently handle the open house sign-in sheet or app you're using to gather visitor information. Reach out to each person, addressing any questions they may have about the property or their home buying/selling needs. This immediate follow-up demonstrates your commitment to their needs and helps build a strong rapport. By engaging in proactive follow-up, you'll uncover additional opportunities that might have otherwise been missed. You might encounter neighbors interested in selling their homes or potential buyers looking to explore more properties who aren't already working with an agent.
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Real Estate Marketing Action Plan - Mega Open House