4 Tips Real Estate Agents Need to Win in 2026 (and Beyond)
By Alexander Fazelani
2026 is going to be a make or break year for many real estate agents. If you want a strong 2026, keep an eye on these 4 areas of your business. This could be the year you 3x or 4x your business if things play out well.
1) Watch the Market like a Hawk
Pay attention to:
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Mortgage rates (up or down)
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Home sales (more or less than last month)
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Are buyers touring homes again?
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Are sellers ready to list again?
Do this: Track 3 local numbers each week and share them. (Example: Average Home Price, New Listings, Just Sold's, Etc.)
Once a week:
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Pull numbers from your MLS for your city + one main zip code you serve
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Write 3 bullet points (one per number)
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Post it on:
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Instagram Stories
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Facebook
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Email your list
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2) Get Ready before the Gold Rush
Many customers and clients are waiting on the sidelines right now. There are two major groups to focus on now:
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Sellers who want a better home
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First-time buyers waiting for the right time
When the market loosens up, it can get busy fast.
Do this: Start marketing and educating now, not later. Stay in contact with your buyers and sellers so when the market starts moving, they move too.
3) Stay visible and talk to people…
I know, I know it sounds simple, but it works. If people know you and trust you, they choose you.
Do this:
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Talk to people daily (calls, texts, DMs)
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Post weekly (tips, market updates, behind the scenes)
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Check in monthly (past clients, local referral partners)
4) Do Not Stop Building. Ever.
A lot of agents work hard early, then slow down. Referrals can help you stay steady, but they usually do not help you grow.
Do this: Keep building until you hit your income goal.
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Set your number: Pick your income goal and how many deals you need to hit.
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Weekly basics:
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Talk to at least 50 people (calls, texts, DMs)
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Follow up with leads and past clients
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Post 3 times (1 video, 1 tip, 1 proof/story)
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Friday review: Track reach-outs, conversations, appointments set, appointments held, and closings. If appointments are low, talk to more people next week.
If you want 2026 to be your best year yet, you need a real plan, not just motivation. That’s exactly what the Business Plan BluePrint for Real Estate Agents helps you build: clear income goals, weekly lead gen targets, a google sheet tool that runs your math for you and a step-by-step system you can actually follow. Check out the Business Plan BluePrint here.
Know Exactly What You Need To Hit Your Goals in 2026
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