5 Common Email Marketing Mistakes Realtors Should Avoid
Do you want to up your email marketing game as a real estate professional? Join us as we explore the top 5 email marketing blunders realtors should have at all costs in today's video. Real estate brokers may interact with clients, nurture leads, and eventually close more sales by using email marketing. However, making frequent mistakes can hurt your chances of success. We'll walk you through the dos and don'ts of email marketing in the real estate industry in this video, sharing our knowledge to help you hone your approach.
Violating CAN-SPAM Laws
One of the most critical mistakes you can make in email marketing is violating CAN-SPAM laws. This legislation aims to protect consumers from unsolicited and potentially harmful emails. As a realtor, you must ensure that everyone on your email list has willingly opted in to receive your emails. Avoid tactics like buying email lists or adding individuals who didn't express interest in joining your list. These actions can lead to a barrage of unsubscribes, email bounces, and recipients marking your emails as spam. Such negative interactions can significantly harm your email deliverability, making it essential to adhere to CAN-SPAM laws.
Incomplete Email Collection
Collecting email addresses should be a priority in your real estate marketing strategy. Opportunities to gather emails arise in various situations, such as hosting open houses or attending networking events. However, it's not just about quantity; quality matters too. Ensure that the email addresses you collect are legible and accurate. We've all seen those sign-in sheets with illegible handwriting, making it virtually impossible to contact potential leads. To combat this issue, consider offering incentives like free movie tickets, gift cards, or other small rewards to encourage attendees to provide clear and accurate information.
Inconsistent Email Sending
Consistency is key in email marketing. Many realtors start strong but then struggle to maintain a regular email schedule. Creating content can sometimes feel daunting, and realtors may wonder what to send to their subscribers. The solution isn't necessarily to send lengthy emails every time. Look at the example of Ricky Caruth, who has sent a weekly email for over a decade. His emails are concise, containing links to just-sold properties and relevant content. The key is to maintain consistency, providing your subscribers with valuable updates, market insights, or personal anecdotes.
Taking Unsubscribes Personally
Unsubscribes can be disheartening, especially when they come from individuals you've had genuine conversations with or thought were potential clients. It's important to understand that unsubscribes are a natural part of email marketing. People may unsubscribe for various reasons, including accidental clicks, changing preferences, or simply no longer being interested in your content. Rather than dwelling on unsubscribes, view them as a positive action. When someone unsubscribes, it means they won't mark your emails as spam or cause email bounces. Your email list remains cleaner, focused on individuals genuinely interested in your services.
Lack of Valuable Content
While it's essential to send emails consistently, the content you provide matters just as much. Don't limit your emails to property listings. Instead, offer a variety of valuable content that resonates with your audience. This can include updates on local events, market trends, success stories, or personal anecdotes. By diversifying your content, you keep your emails engaging and ensure that your subscribers look forward to receiving them.
In conclusion, email marketing is a valuable tool for real estate professionals, but it must be used correctly to yield positive results. By avoiding these five common email marketing mistakes, you can maximize the effectiveness of your email campaigns. If you found this information valuable, be sure to hit the subscribe and like buttons to stay updated with our insights. Feel free to share your challenges or topics you'd like us to cover in the comments below, and we'll create content to help you succeed in your real estate business.