5 Fundamental Marketing Strategies for Real Estate Agents
Being a successful real estate agent means you ARE a successful marketer. Getting started right away with your marketing is crucial and in this video I break down 5 Fundamental Marketing Strategies for Real Estate Agents. Whether you’re brand new in the business, or you’ve closed a few deals and ready to get serious about your marketing – this video is for you. From website responsiveness, Email Marketing, Content Marketing Systems, Social Media, and leveraging Testimonials; there’s a lot to cover and it’s broken down in this video!
Site Responsiveness: Embrace Mobile-Friendly Websites
In this digital age, having a mobile-friendly website is no longer an option; it's a necessity. Studies show that over 67% of people visiting real estate websites do so through their mobile devices. Therefore, it's crucial to ensure that your website is responsive and provides a seamless browsing experience on both desktop and mobile devices. Whether you use platforms like kvCORE or idxbroker.com or have a custom-built website, prioritize making it mobile-friendly to cater to the majority of your potential clients.
Email Marketing: Stay Connected with Your Audience
Effective communication is key in any business, and real estate is no exception. Implementing an email marketing strategy allows you to stay connected with your clients, prospects, and leads. Utilize email marketing tools such as Constant Contact, Mailchimp, or Klaviyo to send regular newsletters, market updates, and relevant content to your email list. Engaging with your audience through email is an excellent way to nurture relationships, showcase your expertise, and generate new business opportunities.
Content Marketing System: Establish Your Online Presence
Creating valuable and consistent content is essential for establishing your authority and attracting potential clients. Develop a content marketing system that outlines specific topics and pillars you will cover regularly. This system will streamline your content creation process and make it easier for you to share posts across various social media platforms like Instagram, Facebook, LinkedIn, and YouTube. Tools and strategies for content marketing can be vast, so stay tuned for future videos and blog posts diving deeper into this subject.
Utilize Social Media: Expand Your Reach
In today's digital landscape, social media is an incredibly powerful tool for real estate agents. Establishing a strong presence on platforms like Instagram, Facebook, and LinkedIn allows you to connect with your audience, build brand awareness, and showcase your expertise. By consistently sharing valuable content, market updates, property listings, and behind-the-scenes glimpses of your work, you can build trust, engage with potential clients, and increase your chances of getting referrals. Embrace social media as a fundamental part of your marketing strategy and stay active on these platforms
Testimonials: Leverage Client Reviews
Client testimonials and reviews play a crucial role in building trust and credibility. Don't just rely on platforms like Zillow or Google to host your testimonials; actively utilize them in your marketing efforts. Incorporate client testimonials into your social media content, listing presentations, and website. Potential clients value the experiences of previous clients, and having positive testimonials readily available can greatly influence their decision to work with you. If you are a new agent, consider leveraging team or broker testimonials to get started.