7 Digital Marketing Strategies for Real Estate Agents
Digital Marketing is the name of the game these days, but it can seem overwhelming to come up with ideas for your Real Estate Business. When you do find or think up ideas of your own, it can then feel overwhelming to choose which ones to focus on. In this video Amanda Fazelani breaks down 7 Digital Marketing Strategies/Ideas Real Estate Agents and Brokers can use to grow their business and close more deals. These strategies are tried and true, and personally tested by our Team of over 35 Agents and Brokers. Have questions? Chime in on the comments below and we’ll answer!
Weekly Email Blast
Email marketing is a powerful tool that many real estate agents underestimate. By sending a weekly email blast, you can build strong relationships with the people on your email list over time. This strategy allows you to stay top-of-mind with potential buyers and sellers who may not be ready to take action immediately. Consistently providing valuable content through email can help nurture leads until they're ready to make a move.
Business Spotlight Videos
Collaborating with local businesses in your farm area through business spotlight videos can generate referrals and online traction. By showcasing local businesses and sharing the videos with their audiences, you not only promote their business but also expand your own reach. This strategy helps you build relationships with business owners who may have connections to potential clients.
SMS Home Value Updates
Consider offering SMS home value updates to sellers in your CRM list or during prospecting efforts. By periodically sending text messages with updates on their home's value, you provide valuable information while staying engaged with potential clients. Some CRM platforms even offer automation features for SMS updates, making it easier to implement this strategy.
Lead Magnet
Create a lead magnet in the form of an e-book focused on seller mistakes or misconceptions in the current real estate market. Use platforms like Canva to design a downloadable PDF that addresses common seller concerns and showcases your expertise. This lead magnet can be promoted through social media, email marketing, or even during in-person interactions, allowing potential clients to access valuable information while connecting with you.
AMA (Ask Me Anything) on Facebook Live
Host an AMA session on Facebook Live, where you answer real estate-related questions from your audience. This strategy helps you establish yourself as an expert in the field and build rapport with potential clients. Even if you don't have a large audience initially, consistently hosting AMA sessions will attract viewers and create a dedicated following over time.
Your Area Just Sold Video Ads
Record short videos (around 15 seconds) announcing recent home sales in the area and the implications for homeowners' property values. Run targeted Facebook ads to reach people looking to sell their homes in your specific market. Encourage viewers to click a link leading to a landing page where they can provide their contact information for further assistance. This strategy allows you to capture leads and position yourself as the local expert.
Local Market Insights and Updates
Share regular updates and insights about the local real estate market through blog posts, social media, or email newsletters. Providing valuable information about market trends, neighborhood developments, and buying/selling tips positions you as a knowledgeable resource and helps build trust with potential clients. Consistency is key to establishing yourself as the go-to agent for local market insights.
By implementing these seven digital marketing strategies, real estate agents can enhance their visibility, build relationships, and ultimately close more deals. Whether it's through email marketing, collaboration with local businesses, or leveraging social media platforms, each strategy offers unique benefits and opportunities to connect with potential clients. Remember to adapt these ideas to your specific market and target audience, and always track and analyze your results to refine your approach.
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