As a real estate agent or broker, you're probably looking to generate leads from social media platforms like Instagram or Facebook without having to pay for ads. But when was the last time you audited your social profiles and made sure they were fully optimized? Let's break down the key things you need to consider when auditing your social media profiles to get more leads. (There's a FREEBIE for you down below!)

Here Are 9 key Things To Consider:

1. Is there a photo of you?

   Make sure you have a photo of yourself on your profile, not the brokerage logo. People want to know who they are dealing with, so having a photo of yourself is essential.

2. Is your name on there?

   Make sure you have your first and last name on your profile. It is required by law in most states to have your name and licensed information on your social profile.

3. Is your bio filled out?

   Your bio should tell people who you are, what you do, and how you can help them. It should be clear and concise, and it should be easy to read.

4. Are your contact details up-to-date?

   Make sure your contact details are correct and up-to-date, so people can reach out to you if they need to.

5. Do you have a call-to-action (CTA)?

   Your social profile should have a clear CTA that tells people what you want them to do next, such as "contact me for more information" or "click the link to visit my website."

6. Do you have a website link?

   Include a link to your website so people can learn more about you and your services.

7. Is your branding consistent?

   Make sure your branding is consistent across all social platforms. This means using the same logo, colors, and fonts.

8. Are you posting regularly?

   You need to post regularly to keep your followers engaged and interested in your content. Post at least once a day, but no more than three times a day.

9. Are you engaging with your followers?

   Engage with your followers by responding to their comments and messages. This will show that you care about them and their needs.

By following these tips, you can audit your social profiles and make sure they are fully optimized to generate more leads. Remember, social media is a powerful tool for real estate agents and brokers, but it only works if you use it effectively. So, take the time to audit your social profiles and make the necessary changes to get more leads.