If you want to do more than just get by in 2026, you need to follow the footsteps of agents closing billions in sales each year. These 3 steps will not only help you close more deals, they will help you become the go-to agent in your local market, if you do them consistently.
Big Ideas (Quick Summary)
Anyone can do this. It does not matter where you came from. If you follow the right steps, you can win.
Business is unlimited. Homes sell every day. There is enough for everyone.
Relationships matter more than one deal. One client can lead to many deals over time.
Technology makes it easier now. You can reach more people faster than agents could years ago.
Step 1: Discover the Patterns
A) Learn where the market is in the cycle
Markets go up and down in cycles. The best time to grow is when the market is starting to improve again.
What to do:
Study your local market data (sales, demand, inventory)
Ask: “Are we coming out of a slow season or entering a growth season?”
B) Find the “Deal of the Moment”
This means the best offer people care about right now.
Examples:
In 2008, it was foreclosures.
Today, it might be new construction (builder incentives, lower payments, closing cost help).
What to do:
Choose one “deal” you can talk about every day
Use it to start conversations and build relationships
C) Study the #1 agent in your market
If you want to be #1, you must know what #1 looks like.
What to do:
Look up the top agents on your MLS
Track what they do:
How many active listings they have
How many pending deals they have
What price range they sell
How many listings expire
Set a clear target like: “I need ___ listings per week to beat them.”
When you decide to do something big, distractions and problems show up. That is normal.
Trap #1: Doing too many lead sources
Most agents try 5–6 things at once. They get distracted.
Better plan:
Test different lead sources
Pick one that works best
Go all in and master it
Trap #2: Refusing to delegate
Once you know the job, you must stop doing everything yourself.
What to do:
Delegate tasks that waste your time (scheduling, paperwork, marketing setup)
Protect your time for what matters:
Talking to people
Booking appointments
Solving client problems
Step 3: Dominate Disruptions
Disruptions will happen: rejection, fear, setbacks, hard times.
What to do:
Expect problems, do not panic when they show up
Keep going until the job is done
Have a reason bigger than money (family, purpose, freedom, mission)
Key mindset: You do not become #1 by being perfect. You become #1 by not stopping.
Simple Action Plan
(Easy Version)
Pick one lead source to master (cold calling, social media, open houses, direct mail, etc.)
Pick your “deal of the moment” (like new construction incentives)
Track the top agent’s numbers, then set your weekly goal to beat them
Stay focused, remove extra distractions
Do not quit when it gets hard.
Stop Winging It in 2026!
Author: Alexaner Fazelani
Co-Founder of Designed For Agents