Running Facebook ads for your real estate business can be a highly effective way to generate leads and build your brand. However, before diving into running ads, there are some prerequisites you need to have in place. In this blog post, we'll cover the top three prerequisites that you need to have covered before you start running Facebook ads.

Facebook Business Page

The first prerequisite you need to have in place is a Facebook Business Page. This may seem obvious, but it's a critical step that you cannot skip. You can only run Facebook ads if you have a Facebook Business Page. Some agents may prefer to operate from their personal page, as it's already filled with friends, family, old co-workers, and local community members. However, a Facebook Business Page is essential if you want to run ads. You should make sure that you set it up and include some content on it, so it doesn't look empty.

Facebook Ads Account

The second prerequisite you need to have is a Facebook Ads Account. If you have a Facebook Business Page and have been running Facebook ads without a Facebook Ads Account, you haven't been running them as successfully as you could be. You need to make sure that you set up your Facebook Ads Account and have an Ads Manager and Business Manager account attached to it. Setting this up correctly is crucial to running successful ads. If you don't know how to set up your Facebook Ads Account, there are many tutorials available online.