Most agents don't have a "lead generation" problem. What they really have is a lead retention or nurture problem. In this video I cover the 1, 2, 3 Strategies for easily following up with your Real Estate prospects. prospects!
If you've ever struggled with follow-up and lead nurturing, this blog post is for you. In this article, we'll explore the power of the "One Two Three" strategy, a simple yet effective method that can significantly boost your follow-up game and increase your commissions as a real estate agent.
The Importance of Follow-Up
We've all heard the saying, "The fortune is in the follow-up." It holds true, especially in the real estate industry. Many agents face a lead retention and nurturing problem rather than a lead generation problem. While they generate plenty of leads, they often fail to stay in contact with them effectively. Leads end up sitting in the CRM, gathering dust or becoming the equivalent of "NFTs" (No Follow-Through). It's time to change that.
Introducing the One Two Three Strategy
The One Two Three strategy is a straightforward and actionable approach to follow-up. It involves three key actions: Call, Text, and Email. Even if you don't have an email address for a lead, you can still implement this strategy by focusing on calls and texts. Let's break down the strategy step by step:
Step 1: The First Week - Call, Text, Email:During the first week, your goal is to establish contact with the lead. Every other day, make it a priority to call, text, and email them. Persistence is key because people may not respond to your initial attempts. By reaching out through different channels, you increase the chances of making contact and starting a conversation.
Step 2: The Next Two Months - Weekly Follow-Up:If your initial attempts didn't lead to a response, don't worry. Step up your follow-up game by continuing to call, text, and email the lead every week for the next two months. Consistency is crucial here. By staying on their radar, you maintain a higher likelihood of getting a response.
Step 3: The Long-Term - Quarterly Follow-Up:Now, if you still haven't received a response after two months, it's time to switch to the long-term follow-up phase. Reach out to the lead every three months for the next three years. This extended timeline allows you to remain persistent without becoming intrusive. If they haven't responded by this point, you can rest assured that you've given your best effort.
By implementing the One Two Three strategy, you can dramatically improve your follow-up process and cultivate stronger relationships with your leads. Remember, successful follow-up is the key to converting leads into clients, especially in the case of buyer leads sourced from platforms like Facebook, Zillow, and others. Take advantage of this simple yet powerful method and give yourself a fighting chance to connect with potential clients.