How To Make Prospecting Easier - For Real Estate Agents
Prospecting is the name of the game when it comes to building up a CRM list that will lead to filling your real estate business pipeline. When you neglect your prospecting activities...your business will naturally take a hit. The question is, how can we make prospecting EASIER? Let's dive in to this video where we break down a few tips to do just that.
Prospecting is often considered one of the most challenging tasks for real estate agents. It's something that requires effort and consistency to yield results. In this blog post, we'll explore three key strategies to make prospecting easier and more effective for agents.
Following the One Percent Rule
One common mistake agents make is setting unrealistic prospecting goals, such as making a high number of cold calls or door knocking on an excessive amount of doors in a short period. Instead, it's essential to focus on building lasting habits. Adopt the "one percent rule," which involves consistently improving by just one percent each day. Over time, this incremental progress compounds, leading to significant growth. By gradually increasing your prospecting efforts, you'll achieve better results and establish a sustainable routine.
Making It Easy
To ensure consistency in prospecting, it's crucial to make the process as easy as possible. Look for ways to integrate prospecting into your daily activities or maximize your productivity during existing tasks. For example, if you have a showing scheduled, arrive early and door knock a few neighboring properties.
Utilize your time efficiently by incorporating prospecting into your routine activities. By simplifying the process, you'll find it easier to stay consistent and develop the habit of prospecting.
Adding Fun and Attractiveness
Prospecting is often seen as tedious and unappealing. However, finding ways to make it enjoyable and attractive can significantly impact your motivation and productivity. Consider implementing techniques like temptation bundling, where you pair a desirable activity with prospecting. For instance, make calls while engaging in a hobby or go to a pleasant location with a beautiful view while prospecting. By associating prospecting with enjoyable experiences, you'll feel more motivated and less inclined to procrastinate.
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