Rates Dropped. Here’s What To Do Next.
1) Treat market shifts like conversation triggers
Stop letting market updates be “content only.”
Make it a reason to talk to your database.
Your database is not nurtured by your Instagram post. It is nurtured by your consistency in real conversations.
2) Build in the slow market, so the hot market feels… really unfair
If you can build a business that produces in a tougher environment, your income will blow up when activity rises.
This is how you future-proof your career.
3) Get you stuff together! What are you waiting for?
The agents improving right now are doing more deals in less time because they are improving:
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Follow-up systems
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Time blocking
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CRM usage
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Templates and scripts
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AI support for content, admin, and messaging
Efficiency is a weapon in the next season.
Your 7-Day Action Plan (Do This This Week)
If you want to be in the group that makes more money in 2026, here’s the move:
Day 1: Pull your database list
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Past clients
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Warm leads
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Active “someday” people
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People who have said “not now” in the last 24 months
Day 2: Send a simple check-in Keep it human:
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“Hey, quick check-in. With rates shifting, how are you feeling about your plans this year?”
Day 3: Call your top 20 Not to pitch. To ask and listen.
Day 4: Post a “what this means” explanation Short, simple, no jargon. End with: “If you want me to run scenarios for you, message me.”
Day 5: Follow up with anyone who engaged Do not let engagement die in the comments.
Day 6: Book 2 appointments Make “two conversations that become appointments” the goal.
Day 7: Review and repeat Winning is boring. Boring is profitable.
The Bottom Line
The market is shifting, and opportunity is growing.
But the bigger truth is this:
The agents who make more money in 2026 will not be the ones who waited for perfect conditions.
They’ll be the ones who stayed consistent, got sharper, and used every market shift as a reason to serve their people.
Lower rates do not close deals. You do.
By: Alexander Fazelani
Co-Founder of Designed For Agents
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