Video Equipment Needed To Create Content For Your Real Estate Business
We create a ton of content, and have been for the past 6 years!! The type of equipment we’ve used for photo and video has spanned the spectrum from beginner to advanced. In this video, Amanda Fazelani breaks down what equipment you need in order to create the best real estate video content for your social media content strategy.
In today's digital age, video content has become a powerful tool for real estate agents to showcase properties and engage with potential clients. Contrary to popular belief, you don't need expensive equipment or technical expertise to produce compelling videos. With just a few essential tools and a smartphone, you can create high-quality video content that drives your real estate marketing efforts. In this blog post, we'll break down the key elements you need to succeed as a real estate agent in video content creation.
The first item on your list is something you probably already have—a smartphone. These devices come equipped with excellent video capabilities, making them the perfect starting point for creating video content. While a DSLR camera can be a great investment down the line, for now, your smartphone will suffice.
To stabilize your smartphone while shooting videos, invest in a mini tripod. These can be found online or at local stores for a reasonable price. A mini tripod or even a selfie stick can provide the stability needed to capture steady shots and showcase properties professionally.
Adding captions to your videos can greatly enhance the viewing experience and cater to different audiences. Explore various apps that allow you to easily add captions to your videos. Some apps offer free captioning options, which are particularly useful for platforms like Instagram Reels or TikTok, where text overlays can help convey your message effectivel
Canva is an underrated tool that can benefit real estate agents not only in video content marketing but also in their overall marketing strategies. With Canva, you can create visually appealing graphics, design eye-catching thumbnails, and even access ready-to-use templates for your video content. It's a versatile and user-friendly tool that can elevate your branding efforts.
Clean Your Lens
A simple yet crucial step is to ensure your smartphone lens is clean before shooting. Smudges or dirt can affect the quality of your videos, so regularly wipe your lens with a microfiber cloth or lens cleaning solution