The average open rate for text messages is 97- 99% according to recent studies. One feature that is severely overlooked is video text messaging. In my experience it has been an amazing way to break the ice and build instant rapport with new prospects. It is a perfect supplemental follow up strategy to use along side your call, text email strategy.
Video Text Messaging
Supplementing Traditional Communication Channels Video text messaging is a method of sending personalized video messages to clients via mobile devices. Video text messaging should not be considered a standalone communication channel but rather as a complementary addition to traditional methods like phone calls, texts, and emails. While it offers certain advantages, such as building rapport and conveying a more personal touch, it is important to recognize its limitations due to platform compatibility issues between Android and iPhone devices.
Using Video Text Messaging Strategically
This video is about the approach to using video text messaging as part of his overall client communication strategy. He highlights two specific scenarios in which he finds video text messaging particularly valuable: engaging with buyers and reaching out to expired listings and for sale by owners (FSBOs).
Engaging with Buyers
When a lead comes in, make a phone call. If there is no response, follow up with a text and an email. If those methods fail as well, he leverages video text messaging to make a lasting impression. By sending a personalized video message, he introduces himself, showcases his expertise, and expresses his willingness to assist in their home search. This approach helps him establish rapport and provides a more impactful interaction compared to a traditional voicemail.
Reaching out to Expired Listings and FSBOs
For expired listings or FSBOs, employ a more tailored strategy. He creates YouTube videos discussing why the property did not sell, offering insights and suggestions. These videos are then embedded on the website or landing page rather than directing potential clients to YouTube. By doing so, it increases the likelihood of conversions and encourages engagement. Additionally, It uses video text messaging to introduce yourself personally and provide a link to the video, ensuring a direct connection with the client
Benefits and Considerations
Video text messaging offers distinct advantages, such as building trust, conveying authenticity, and making a lasting impression on potential clients. However, it is important to acknowledge that not all recipients will be able to view the video due to platform compatibility issues. Despite this limitation, the approach still yields positive results, particularly when targeting niche markets and utilizing it as part of a comprehensive communication strategy.