Your First 30 Days with Instagram for Real Estate Agents (2023 Strategy)
Whether you’re starting off with Instagram from scratch, creating a business account for the first time, or looking to refresh and tackle a stronger strategy in 2023 – this video is for you! Real Estate Agents and Brokers can generate a ton of new business from Instagram, for free, but the trick is having the right strategy in place and putting in the work. In this video Amanda Fazelani is breaking down your first 30 days! Exactly what to do and when to do it to set yourself up for success!
Week One: Setting Up Your Profile
Week one is all about setting up your Instagram profile for success. Here's what you need to do:
Revamp Your Bio: Make sure your bio includes your name, location, contact information, and a compelling reason for people to follow you. It's essential to let potential clients know where you're located and how they can reach out to you.
Optimize Your Link: Utilize the link in your bio to generate leads. Create a landing page or squeeze page where visitors can provide their contact information in exchange for valuable real estate resources or services.
Choose Your Content Pillars: Select six to nine specific topics or themes that will serve as the foundation for your content. This will make it easier for you to come up with ideas and maintain consistency in your posts. Some examples include behind-the-scenes of your business, real estate facts, FAQ, business spotlights, neighborhood spotlights, and debunking real estate myths.
Research Hashtags: Study the hashtags used by your local competition or successful real estate agents on Instagram. This will give you insight into what works and help you come up with your own hashtag strategy.
Week Two: Creating Engaging Content
Now that your profile is set up, it's time to focus on creating engaging content. Follow these steps:
Record Talking Head Videos: Create 15 to 20 vertical videos where you address common questions, provide advice, or share insights related to your chosen content pillars. Make sure to add captions to make your videos accessible and engaging.
Design Quote Reels: Create 10 to 20 quote reels using tools like Canva. These posts feature a quote overlayed on a video background. They are visually appealing and tend to perform well, generating high engagement.
Week Three: Engaging with Your Audience
In week three, it's crucial to engage with your audience to build meaningful connections and expand your reach. Here's what you should focus on:
Reply to Comments: Respond to comments on your posts, acknowledging and engaging with your audience. Show genuine interest and provide helpful responses to foster relationships.
Engage with Other Accounts: Like and comment on posts from other real estate agents, local businesses, and potential clients. This will increase your visibility and attract more followers to your profile.
Week Four: Utilizing Instagram Features
In the final week of our guide, we will explore various Instagram features to enhance your real estate marketing efforts. Consider the following:
Instagram Stories: Share behind-the-scenes footage, property highlights, market updates, and other relevant content through Instagram Stories. Use stickers, polls, and questions to encourage interaction and gather feedback.
IGTV: Create longer-form videos, such as property tours, client testimonials, or educational content, and upload them to IGTV. This feature allows you to showcase your expertise and provide valuable information to your audience.