3 MISTAKES Real Estate Agents Make During A Market Shift
It's no secret that the real estate market is constantly shifting. As a real estate agent, it's important to stay up-to-date on the latest trends and changes in order to make the most money possible. In this video, I share three mistakes that agents often make during a market shift. Watch now for tips on how to avoid these costly errors!
Failing to Consider Rising Interest Rates When Working with Buyers:
One of the most significant mistakes agents make during a market shift is not adjusting their approach to account for rising interest rates. Many agents have seen clients struggle when interest rates jumped from 4.5 percent to six percent, rendering their desired homes unaffordable. To avoid this, it is crucial to provide clients with some cushion by looking at properties below their maximum budget. By doing so, you offer them the flexibility to adapt to potential future increases in interest rates. Collaborating closely with a mortgage professional who shares this foresight is also beneficial in guiding clients effectively.
Not Seizing the Opportunity to Educate Clients:
During times of market change, clients seek guidance and information. As an agent, you have the opportunity to position yourself as a knowledgeable professional who can provide valuable insights. By creating video series, sharing market updates on social media, and communicating via email or text messages, you can keep clients informed and build trust. By consistently educating your clients, you position yourself as the go-to resource in their real estate journey. This not only strengthens your relationship with existing clients but also generates referrals from satisfied clients who appreciate your expertise.
Overpricing Properties
With the market shift and rising interest rates, it is crucial to avoid the mistake of overpricing properties. As demand decreases due to higher borrowing costs, properties that are overpriced will struggle to sell. Avoiding this mistake requires careful evaluation and analysis of comparable properties, taking into account current market conditions and buyer preferences. By pricing properties realistically, you increase the likelihood of attracting buyers and completing successful transactions.
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