In this video we break down 9 Facebook Ads that can be used to establish and enhance a real estate brand. It covers a variety of ad formats and strategies, offering practical tips and insights for real estate professionals looking to effectively promote their brand on Facebook.
Building a successful real estate brand on a local level is a challenging task that requires much more than just having a logo and some brand colors picked out, and a pretty website. One of the most effective ways to do this is by running branding Facebook ads. In this article, we will cover nine different types of branding Facebook ads that you can use to build your real estate brand on a local level.
Real estate professionals can build their businesses and close more deals by mastering their marketing, branding, production, and advertising strategies. She recommends using Facebook ads to generate leads and build brand awareness simultaneously.
Buyer's Swipe-Up Ad: The first type of branding Facebook ad is a buyer's swipe-up ad. This ad is all about branding and goes for the face and personality of the agent. The agent needs to record a vertical video of themselves inviting the targeted buyer to view the newest properties for sale on their website or schedule a free consultation with them. This is a double-dipping ad that generates leads and builds brand awareness. However, it's important to note that this ad should be done for video views.
Video Tour Ad: The second type of branding Facebook ad is the video tour ad. This ad involves uploading a video tour of a property that the agent either has listed or has sold. The goal is to get people to view the video, and the agent should be in the video to build brand recognition. The agent should also ensure that their logo is included in the video. It's essential not to use a generic video tour, such as a carousel of images.
Educational Video Ad: The third type of branding Facebook ad is the educational video ad. This ad involves shooting either a horizontal or vertical video of three minutes or less. The agent can give tips for buyers, sellers, or a PSA for sellers in the current market. The goal is to rack up video views and later retarget the people who watched most of the videos.
Neighborhood Tour Ad: The fourth type of branding Facebook ad is the neighborhood tour ad. This ad involves showcasing the agent's knowledge of the local area by highlighting popular neighborhoods and amenities. The agent should include themselves in the video to build brand recognition.
Testimonial Ad: The fifth type of branding Facebook ad is the testimonial ad. This ad involves having previous clients provide testimonials of the agent's service. Testimonials are an effective way to build trust with potential clients and help them feel comfortable with choosing the agent.
Market Report Ad: The sixth type of branding Facebook ad is the market report ad. This ad involves sharing the latest trends and statistics of the local real estate market. By demonstrating their expertise in the market, agents can build trust with potential clients and establish themselves as a reliable source of information.
Holiday Greeting Ad: The seventh type of branding Facebook ad is the holiday greeting ad. This ad involves recording a video of the agent wishing their clients and followers happy holidays. The agent should include themselves in the video to build brand recognition.
Behind-the-Scenes Ad: The eighth type of branding Facebook ad is the behind-the-scenes ad. This ad involves showcasing the agent's daily routine, such as meetings, open houses, and property visits. By giving clients an inside look at the agent's work, they can build a personal connection and establish trust.
Local Business Partnership Ad: The ninth type of branding Facebook ad is the local business partnership ad. This ad involves partnering with local businesses to provide promotions and discounts to potential clients. By working with other businesses in the area, agents can build their network and establish themselves as a local expert.