Evergreen Content

One of the key strategies for driving traffic to your website is creating evergreen content. Evergreen content refers to material that remains relevant and valuable over an extended period. As a real estate professional, you can create various types of evergreen content, such as videos, podcasts, blog posts, or infographics. The focus should be on providing timeless advice and information that buyers and sellers frequently search for.

For instance, you can create videos explaining the transaction process, what to expect during a home inspection, or collaborate with a lender to break down the mortgage application process. By addressing these topics, you offer valuable insights and establish yourself as a trusted resource in the industry.

To maximize the impact of your evergreen content, repurpose it across different platforms. Share your videos on YouTube, LinkedIn, and Instagram, convert them into blog posts, and create short snippets for Instagram Reels or TikTok. By leveraging various channels, you expand your reach and attract prospects to your website.

Advertising

While evergreen content focuses on organic reach, advertising allows you to reach a broader audience by investing in targeted campaigns. You can use your evergreen content as the foundation for your advertisements, driving traffic to your website.

Running paid ads on platforms like Facebook, Instagram, or Google Ads enables you to reach potential leads who may not have discovered your content organically. By strategically placing your ads and targeting specific demographics or geographic areas, you can generate more traffic and increase your chances of lead conversion.