Don't be the Real Estate Agent with a website that might as well NOT exist. Driving traffic to your Real Estate Website doesn't have to be difficult and it can be a great source for generating new clients in your sleep. Nothing is more exciting than waking up to new leads in your CRM that you can look forward to call first thing in the morning! Well, except a brand new listing!!
In this video we're breaking down a few strategies to drive more traffic to your Real Estate Website – which will generate new business for you in your sleep. Paid advertising isn't required, and we've personally tested these strategies. They work!
One of the key strategies for driving traffic to your website is creating evergreen content. Evergreen content refers to material that remains relevant and valuable over an extended period. As a real estate professional, you can create various types of evergreen content, such as videos, podcasts, blog posts, or infographics. The focus should be on providing timeless advice and information that buyers and sellers frequently search for.
For instance, you can create videos explaining the transaction process, what to expect during a home inspection, or collaborate with a lender to break down the mortgage application process. By addressing these topics, you offer valuable insights and establish yourself as a trusted resource in the industry.
To maximize the impact of your evergreen content, repurpose it across different platforms. Share your videos on YouTube, LinkedIn, and Instagram, convert them into blog posts, and create short snippets for Instagram Reels or TikTok. By leveraging various channels, you expand your reach and attract prospects to your website.
While evergreen content focuses on organic reach, advertising allows you to reach a broader audience by investing in targeted campaigns. You can use your evergreen content as the foundation for your advertisements, driving traffic to your website.
Running paid ads on platforms like Facebook, Instagram, or Google Ads enables you to reach potential leads who may not have discovered your content organically. By strategically placing your ads and targeting specific demographics or geographic areas, you can generate more traffic and increase your chances of lead conversion.
A lead magnet is a valuable resource or incentive offered to prospects in exchange for their contact information. By creating lead magnets related to your evergreen content, you can entice potential leads to sign up for your CRM or email list.
For example, you can offer a PDF guide on what to expect when buying a home for first-time buyers or create a private video series on purchasing a vacation home. These resources provide valuable information while capturing leads for further follow-up.
Promote your lead magnets through your organic marketing efforts, such as social media posts, email campaigns, or advertisements. By highlighting the benefits of accessing your lead magnet, you can encourage prospects to provide their contact details and expand your CRM database.