How To Get More FSBO Listings: The Ultimate Strategy
The coveted For Sale By Owner Listing – it's a Listing both new and experienced Agents and Brokers want, but often start off treading lightly to get. When you "cold call" through FSBO Lists you're often times met with frustrated voices telling you to "STOP CALLING" or letting you know "you're 1,876,239th Agent To Call Today Alone!!" (We all know you were probably the 5th).
The truth is, converting a For Sale By Owner into a Happy Seller Client of yours isn't as scary or as difficult as it may seem at first. One key thing you must understand is, well, their circumstance. There is a specific reason, or reasons, for WHY they chose to go it alone. They are being bombarded with phone calls. They're trying to navigate selling all on their own. It feels like no one cares about their goals, just winning their listing. In truth, it's no wonder our phone calls "annoy" them.
But there's a way NOT to Annoy Them:
Remember, I mentioned understanding their circumstance – understanding their mindset. Let's break down just some fears FSBO's have about working with Agents:
A commission NOT worth paying.
Biased actions just to "close the deal" and get paid.
No proper due diligence.
With this in mind, it's important to understand why the strategy I share in the video is one that helps Agents create a sense of trust and power in their relationship with a FSBO. Watch the Full Video to learn about it.