How To Virtually Stage Your Listing for Real Estate Agents
Vacant listings can sometimes look boring in photos! Not every buyer is an HGTV interior design fan and has a creative imagination about how they can bring a space to life with furniture and decor. Virtual staging (when real-life staging isn't an option) can really help boost their imagination and entice buyers to click that "Schedule a Showing" button.
In this video we're breaking down what tool we use to get Listings Virtually Staged, tips for getting it done properly EVEN IF you don't have professional photos, and what types of Listings this can work for.
Virtual Staging: A Comprehensive Guide for Real Estate Agents
Marketing a brand new listing can be an exciting experience for a real estate agent, regardless of how long they have been in the industry. However, when it comes to presenting a property in its best light, real estate agents are often faced with the challenge of how to photograph it and showcase its potential to potential buyers. This is where virtual staging comes in. In this guide, we'll discuss the benefits of virtual staging and how it can be used to enhance the appeal of a property.
What is Virtual Staging?
Virtual staging is a technique used to digitally enhance a property's interior or exterior by adding furniture, décor, and accessories. It provides a visually appealing representation of what a property could look like when fully furnished. Virtual staging allows buyers to visualize the potential of a space, and it can be an effective marketing tool for real estate agents
Benefits of Virtual Staging
Entice buyers: Empty properties leave a lot to the imagination, especially for first-time homebuyers. Most buyers don't have a big imagination when it comes to envisioning a space. Virtual staging can help buyers visualize a fully furnished property, which can be more enticing than an empty one.
Increase click-through rates: Virtual staging can enhance a property's photos and make them more attractive to potential buyers. This can result in higher click-through rates for online listings and ultimately lead to more inquiries and showings.
Cost-effective: Virtual staging is a more cost-effective option compared to traditional staging. Traditional staging can be expensive, and it requires physical furniture and accessories to be brought in and arranged in the property. Virtual staging, on the other hand, only requires digital software to create a furnished look.
Flexibility: Virtual staging allows agents to showcase the potential of a space without the limitations of physical furniture. This means that agents can easily change the décor or furniture in the virtual staging to suit a buyer's preferences.
How to Virtually Stage a Property
There are various ways to virtually stage a property, but we'll focus on the most popular option: using a virtual staging software.
Virtual staging software allows agents to upload photos of a property and add digital furniture and décor to create a fully furnished look. The software offers a variety of furniture styles, colors, and arrangements to choose from, making it easy to customize the look and feel of the space.
BoxBrownie is a well-known virtual staging program. BoxBrownie provides a user-friendly platform that allows agents to effortlessly submit photographs and select furniture and décor alternatives. They also provide virtual renovation choices, allowing realtors to show potential purchasers the possibilities of a place if it were refurbished.
Another virtual staging software is RoOomy. RoOomy offers a more interactive experience, allowing buyers to see the fully furnished space in 3D. This can be a great option for buyers who want to see the property from all angles and get a better sense of the space.
It's important to note that virtual staging should never be used to deceive potential buyers. Agents should always disclose that the photos have been virtually staged, and the actual space may look different in person.
Virtual staging is a powerful tool that can enhance a property's appeal and entice potential buyers. It's a cost-effective and flexible option that allows agents to showcase the potential of a space without the limitations of physical furniture. With the help of virtual staging software, agents can create a fully furnished look for a property, making it more attractive to potential buyers. When done correctly and ethically, virtual staging can be an effective marketing tool for real estate agents.