It's official! Instagram Reels is an unavoidable and necessary part of any winning social media content marketing strategy on Instagram. It's clear that Real Estate Agents understand this, but there are a few mistakes being made consistently that are simple to avoid.

In this video, Amanda Fazelani breaks down the top 3 mistakes Agents are making when it comes to Instagram Reels. Number one may comes as a shock, but there is a valid reason behind it!

SHOP BEST SELLERS

Many agents have a real estate website, but most of them just sit dormant on the internet. They sit and wait for a prospect to eventually find them. They collect digital dust. The truth is a website could be one of the most valuable tools in your prospecting arsenal if utilized right. 

Here are 4 Ways Your Real Estate Website isn’t being Utilized Correctly:

You're not utilizing a landing or squeeze page 

Landing Pages or Squeeze Pages should be your website's bread and butter. Most of your paid-for advertising and organic traffic is going to land on these pages because they are geared for 1 goal: to “squeeze” the information out of the prospects. When it comes to service-based products such as real estate services you're going to need the prospect's email and phone number so you can follow up with them and set that appointment. Your landing pages and squeeze pages should be optimized for that. 

You’re sending traffic to your home page

One of the biggest mistakes agents make with their websites is they send paid-for traffic and organic traffic to their home page. This can kill your conversion ratio because your home page is filled with distractions like your bio, contact, blogs, and other pieces of content that will take them away from the main goal, which is to get them on a call. Make sure you are sending prospects to a strategic landing or squeeze page to minimize distractions.

You're not getting enough traffic 

Another obvious reason why your website is not converting is due to a lack of traffic. The internet is filled with noise and content being pushed out on a second-to-second basis. If you do not have a large audience to broadcast your content or landing pages to your website is not going to obtain a lot of leads. This is where paid for traffic comes into play. You can obtain this traffic through Facebook Ad’s, Google Ad’s and Youtube Pre-Role Ad’s. It really might make all the difference.  

Your offer is not concise or direct 

The majority of agents post a property in a story or post a just sold on a feed with no concise or direct messaging. You need some type of call to action if you want prospects to stop scrolling and visit your landing page. 

Example of a Concise and Direct Message:

 “Want to see more beautiful homes like this one in Forest Hills, Queens? Click the link below to see more homes like this one. 

“This home in Forest Hills, Queens just sold for $50k above the asking price! Click the link below to see what your house could go for on the active market. 

By using clear messaging you will improve your conversion rate and also find more ideal clients in your niche areas. 

If you avoid these top 4 mistakes your real estate website will convert more business and become a better and more useful asset in growing your real estate business.  

Are you generating new business from your real estate website? Share in the comments below.

SMS marketing is fast growing and being utilized by many Top Producing agents to help their clients and their sphere of influence stay up to date with what’s going on in their local real estate markets. If utilized right you can obtain more opportunities without doing the heavy lifting of other marketing avenues. How can you use these marketing strategies to help build your book of business. 

Make sure your audience opts in. Do not spam. 

The first thing you need to remember is that SMS is not email. You can't just spam people because that will quickly get you on the “scam likely” list. I would recommend that you have your clients, past clients, sphere of influence, and prospects opt-in with you personally. This way they will expect your message and appreciate the value you will bring. Let's face it, nobody likes a spammer. 

Pro tip: Make sure when someone opts-in you have some type of hashtag or tag set up within your CRM that will help you identify them. 

1. Send new listings to your book of business on a weekly to bi-weekly basis

As a real estate professional you should be studying your local market. One amazing way to build relationships is to reach out to your SMS list with new listings hitting the market in their local areas. The listings do not have to be yours, but they should be through your IDX solution (so you’re compliant - check your state’s rules). Your SMS list may not want to purchase it themselves but they might know someone looking to move into the area. Referrals are always welcome in my database. 

2. Share educational content directly to them

Don’t just share listings! That gets boring and eventually any text from you will be associated with just business. That's why it is always a good idea to share some educational content with them. You can educate them on mortgage rates, trends, real estate law, and current events that could affect their investments. 

3. Share local events and things to do 

This one is a must! Sharing listings and education can be fun to a certain extent. However, what is more fun than showcasing local restaurants, events and parties that they might be interested in. This will not only help develop conversation but potentially lead to a meet. 

4. Share other local professionals 

Giving your book of business access to your network is invaluable. It not only will solidify you as the local plug but it will promote your networks businesses which in turn will help your business relationships and potentially be another source of income (hello referrals). 

If you leverage these 5 SMS strategies in your business It will flourish. Your referral business and sphere of influence will thank you and you will become the go to local expert in no time. 

Are you using mass text messaging in your real estate business? Let us know what’s working in the comments below.

Your deal just closed and you bought your client the good old bottle of wine, champagne, or liquor. You might get crazy and give them a little gift basket full of snacks and housewarming gifts. Although all that sounds great, what if I told you that there was an experience that you could give your client that will not only solidify you as the family Realtor® but also give you the opportunity to serve their friends and neighbors?

The house warming party strategy that I'm about to share has been an effective way for me to help build a community around my clients. By doing this gesture you're not only going to be remembered, but you are going to be raved about. So here is my house warming party playbook. 

Step One: The Fillable Sheet

The first thing I do after a deal closes and the client agrees to the house warming party is I find catering and clean-up services. My goal is to make this party less stressful for my client. I want them to focus on what matters and let me handle the rest.  I usually have a pre-made list of restaurants and cuisines that my clients can choose from on a fillable sheet. 

The fill-in sheet also lets them know how much the capacity of the party will be. In other words how much food will be provided. I also provide ideal dates for the party so we can have time to get everything prepped. I also let my clients know what I will not be providing so expectations are kept realistic and communication is clear. I usually do not provide entertainment, physical invitations, or DJs. 

Step Two: Invite

The second step is to create a Facebook event where I make my client an admin. This allows them to invite people directly. This is where the magic happens! After everyone is invited I personally reach out to everyone via DM to introduce myself and ask if there are any dietary restrictions to be aware of. Let them know that your goal is to make this party as stress-free for your clients as possible so if there is anything they need to reach out to you. 

Step Three: Party

The third step is to deliver and coordinate the day of the party. Pick up the catering, confirm with the cleaning crew and get ready to help greet people as they arrive. Remember this party is not about you, it's about your client. Only answer real estate questions when asked. Try not to do much selling! 

Step Four: Mingle

The fourth step is to have fun and mingle with your client's friends and family. Make sure to check in with your clients every so often to see if they need any help. Make sure not to get too drunk (if you do choose to indulge in alcohol during the event), and allow your clients to shower you with opportunities and new relationships. 

This strategy has worked wonders for me and I know it will work wonders for you. It might sound like a lot of work but it is well worth it.  Have you ever thrown a housewarming party for your clients? Share you tips in the comments below.