Evergreen Marketing Campaign For Real Estate Agents
Want to generate leads and sales on autopilot? Then you need to create an evergreen marketing campaign. In this video, I'm going to teach you how to create an evergreen marketing campaign that will help you reach more people and close more deals. It's content that you can create once and then use over and over again to generate leads and sales. So how do you create an evergreen marketing campaign? Check this out!
The Need for Evergreen Marketing
In the realm of real estate, many professionals approach their marketing and prospecting activities in one of two ways: haphazardly or on a rolling basis. The former lacks a cohesive strategy, while the latter often involves sporadic efforts without maximizing return on investment (ROI). However, there is a better way to approach your marketing endeavors—one that mirrors the strategies of multi-million dollar brands. That approach is to create an evergreen marketing campaign.
What is Evergreen Marketing?
Evergreen marketing is a concept that transcends holidays, seasons, or market fluctuations. It's a timeless approach that doesn't rely on specific times of the year or market conditions. When you implement an evergreen marketing campaign, it can run continuously, offering long-term benefits for your real estate business. This approach allows you to switch it on and off as needed, making it a potent tool for generating consistent results.
Creating an Evergreen Marketing Campaign
Now, let's dive into the practical side of evergreen marketing by using a hypothetical example called the "Fall into Home Ownership Marketing Campaign." While it's named with a seasonal reference, the beauty of evergreen marketing is that it doesn't rely on a particular time of year. Here's a step-by-step breakdown of how you can create an evergreen marketing campaign:
1. Content Creation
Begin by creating a series of six to eight pieces of content. Ideally, these should be in video format, but if you're more comfortable with writing, consider blog posts or a series of emails. Alternatively, you can compile them into an eBook. The key is to create valuable content that addresses the needs and questions of your target audience.
2. Timeless Content
Ensure that the content you create is timeless. Avoid discussing topics that are highly subject to change, such as current interest rates. Instead, focus on evergreen subjects like the home buying process, seller's concessions, or financing options. This ensures that your content remains relevant for years to come.
3. Content Accessibility
Decide how you'll make this content accessible to your audience. You can host it on your YouTube channel, website, or social media platforms, or you can create a gated content system. In the latter approach, you provide access to the content in exchange for your audience's contact information. This helps you build your email list while delivering valuable content.
4. Continuous Promotion
Promote this evergreen content consistently. Use social media, email marketing, or even paid advertising to drive traffic to your content. Unlike time-sensitive marketing, evergreen content doesn't expire, so you can continue promoting it over the years.
5. Adapt and Refine
Periodically review and update your evergreen content to keep it relevant. Even though the core information remains the same, you might need to tweak certain details to align with changing market conditions or regulations.
For real estate professionals, evergreen marketing strategies are a game-changer. You can develop a useful resource that produces leads and solidifies your position as an authority in the industry by producing timeless content that caters to the demands of your target audience. Consider subscribing to our channel and signing up for Marketing Mondays, our monthly newsletter, if you're interested in learning more marketing insights. It contains a wealth of information that can support the expansion of your real estate company. Please feel free to share your evergreen marketing strategies in the comments below. Your ideas may serve as an example for others in the real estate industry. I appreciate your time, and I'll see you in the next article.